Content Marketing Manager

The Content Marketing Manager is responsible for developing and executing a brand's content strategy to attract, engage, and convert target audiences.Strategy & PlanningDefining content goals tied to business objectives (awareness, pipeline, retention)Building and managing an editorial calendarIdentifying target audience personas and mapping content to their journey stagesContent Creation & ManagementWriting or overseeing production of blog posts, whitepapers, case studies, eBooks, email campaigns, and social contentManaging freelancers, agencies, or internal subject matter expertsEnsuring brand voice and messaging consistency across all contentSEO & Distribution Conducting keyword research and optimizing content for searchDistributing content across owned, earned, and paid channelsManaging content on the website/CMSDemand Generation SupportCreating gated assets (guides, reports) for lead captureSupporting sales with enablement content (one-pagers, battlecards, FAQs)Partnering with demand gen on nurture emails and campaign contentPerformance & AnalyticsTracking content metrics (traffic, engagement, leads, pipeline influenced)Reporting on what's working and iterating based on dataCross-Functional CollaborationWorking closely with product, sales, and customer success to source insights and storiesPartnering with design for content productionIn a B2B context like IntegriChain, this role would also involve things like thought leadership content tied to market access and pharma commercialization topics, customer stories and case studies, and content that supports a longer, more complex sales cycle.