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The Director – Customer Experience Strategy will play a lead role in delivering assessments and roadmaps for B2C, B2B, and B2B2C brands looking to transform their customer experience landscape driven by the need to increase competitive advantage, bring new products and solutions to market, acquire new customers, enable growth through lead generation and ecommerce sales, and re-platform/optimize their marketing technology stack.
Candidates for this role are experts at developing marketing, personalization, sales enablement, and transformational strategies for customer experience landscapes spanning web, app, portal, ecommerce, lead generation touchpoints, and owned social experiences and technology.
Candidates are highly skilled at understanding a brands business strategy, identifying pain points and challenges across their customer experience landscape, and creating actionable road maps. This role is tasked with arriving at strategic solutions that are not readily apparent, through the ability to turn assessment findings and analytics outputs into insights that inform strategy and customer experience transformation.
This role requires the ability to work closely with client teams to assess their customer experience landscape and Merkle teams across analytics, user experience design, and technology practices to deliver integrated solutions.
Expected Job Functions:
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