Director, Integrated Medical Engagement

Integrated Medical Engagement (IME) is a strategic operating model that helps life sciences organizations move beyond tactic-driven medical communications toward connected, measurable healthcare professional engagement ecosystems. The Medical Communications Director, Integrated Medical Engagement will play a key role in shaping and delivering this evolving capability across client engagements and business development opportunities. Working closely with medical, strategy, analytics, and client service teams, this individual will help design engagement systems that drive meaningful HCP behavior change while contributing directly to the growth of the Integrated Medical Engagement practice.What You’ll DoLead integrated HCP engagement strategy development across medical communications programs, incorporating omnichannel engagement planning, journey design, and stakeholder ecosystem mapping.Design measurable engagement frameworks, KPIs, and optimization plans using performance data, analytics, and behavioral impact indicators to improve HCP engagement outcomes.Facilitate client workshops, strategic planning sessions, and executive presentations that translate scientific objectives into integrated engagement recommendations.Develop and evolve Integrated Medical Engagement service offerings, frameworks, methodologies, and tools that integrate with medical communications planning and scientific content development processes.Contribute to new business pitches, capability presentations, thought leadership initiatives, and strategic proposals that support revenue growth and market differentiation.