The Direct Mail (DM) Senior Analyst role will be responsible for the planning, execution and analysis of direct marketing campaigns and design of direct marketing tests. This individual will be expected to analyze and interpret results and communicate recommendations to various levels of Division & Company leadership. The role will present opportunities to inform key business decisions for Direct Mail. We seek a candidate who is able to translate results into actionable recommendations. Position is responsible for managing the development and design of the results reporting framework, establish cadence of knowledge sharing with internal & Divison partners, and determine how to leverage the insights to drive meaningful business growth. The ideal candidate is a driven performer with experience in developing direct marketing communications programs and initiatives. The candidate should also have significant experience managing and executing campaigns, gathering inputs from multiple stakeholders and providing critical thinking to optimize results. The individual needs to have a strong background driving ROI, with both a creative eye and deep executional experience.