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Title: Senior Advisor Loyalty Design
Location: Woonsocket, RI, 02895
Duration: 7 Months
Description:
•Evaluate growth of key metrics: Awareness, Preference, Engagement.
•Ensure a motivating and effective experience for the Client customer engaging with, our ExtraCare program. Consistently evaluate our Consumer Experience, how we deliver Value, the ease of the program, and identify paths for optimization.
•Partner with the digital personalization team to bring new experiences to life ranging from products to coupons.
•Search out net new opportunities to drive incremental loyalty. Recommend new benefits and program optimizations rooted in customer insights and data.
•Collaborate on the development, management and execution of our annual ExtraCare customer member appreciation event.
•Day to day P&L management and sizing new opportunities
•Partner closely across the organization - from Loyalty & Personalization to Consumer Insights, Marketing, Public Relations and Creative - to create develop and grow the ExtraCare brand voice.
Experience
•Minimum of 5 years' experience in data-driven marketing, loyalty or customer strategy, product development, or other relevant business function.
Position Summary
•This person will support both strategy and execution with keen focus on pulling ideas through to completion. This person will be involved with managing the ExtraCare brand vision, from our communication pillars to our visual identity, and will help evangelize and usage across the company. This person will size new opportunities as well as manage day to day P&L responsibilities. You will report to the Director, Loyalty Design and Program Management, with exposure and engagement with Sr. Director and VP levels.
Education
•4 year degree in: Communications, Marketing/Business
