Contribute to all aspects of marketing activities, ensuring best practice marketing techniques, and communicating a clear promotional message.Work with Marketing Director and Marketing Lead to draft the marketing strategy and then implement accordingly.Create and issue promotional electronic newsletters (HTML & Text); implement A/B testing, measure effectiveness and adapt according to insights. Become an ‘expert’ in what constitutes an effective email campaign.Develop and implement social media content plan across products and channels aligned with overall marketing strategy.Maintain websites, apply SEO knowledge, and recommend ways to enhance user journey.Utilize and manage digital tools (i.e. mobile app, survey tool, GA4, Hubspot, GleanIn, Canva,Adobe Suite, etc) to enhance campaigns.Manage the sponsor and exhibitor promotional campaigns and contribute to campaign strategy.Collaborate with the Programming team to deliver speaker, advisory board and ambassador marketing promotional packs and follow-up.Support in briefing the design and production of delegate marketing materials, videos, banners, and emails.Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc.Negotiate and fulfilment of barter details with appropriate media partners and associations, aligned to marketing and event strategy.Liaise with external suppliers (incl. PR companies, designers, online providers, digital agencies, data houses, registration companies, printers, photographers, videographers, mailing houses, etc).Support the implementation of research projects to review customer satisfaction and identify portfolio developments.Provide onsite support to ensure the smooth running of marketing related activity (i.e. Registration, press office, research, placement of branding and materials; sales stand).Assist in the delivery of all planned campaigns.Create tracking links and maintain tracking master files per projectAssist in testing and monitoring active marketing programs with developing ways to improve those campaigns.
