Director - US Client Marketing (East Coast)

Director - US Client Marketing (East Coast)

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Job Description

This is an exciting time to join Visa's U.S. Client Marketing team,as we strengthen our focus on deepening relationships with established Clients and launch Visa products with partners in Fintech.

As part of the U.S. Client Marketing team, the Director is responsible for the development and implementation of holistic marketing plans to support client, product and payments marketing campaigns in the U.S. with the goal of demonstrating the value Visa brings to clients and cardholders.Clients may include traditional issuers, co-brand partners, emerging Fintech opportunities, and strategic relationships.

The Director will lead data-driven marketing initiatives for Visa’s U.S. Issuing clients, including credit, debit, Small Business and Commercial. he strategies will drive Visa purchase volume, Value Added Services revenue and overall client engagement.

Qualifications

The ideal candidate deeply understands the changing payments marketing environment, has credit/debit marketing consulting experience, and is driven to create breakthrough work across all channels. A successful candidate will demonstrate astrong strategic mindset, amazing communication skills, and client service mentality.

We seek experienced, proactive, high-achieving professionals to build marketing solutions with and for our clients.

• 10 years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD) or at least 3 years of work experience with a PhD.
• You have significant experience in marketing in the financial services sector, working in a fast moving environment.

• You have 12-15 years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD)or 6+ years of work experience with a PhD
• 10 or moreyears business experience, with majority in marketing/advertising or consulting roles; strong experience in client/account management
• You have solid experience in B2C and B2B marketing and strategic partnership development; payments experience is highly preferred
• You demonstrate strong business & financial acumen, critical thinking, and problem solving skills
• You demonstrate strong project management, planning, teamwork, relationship-building skills and experience in leading through influence
• You have prior experience in managing creative, experiential, media, and social/digital agency partners
• Ability to generate and manage work-back timelines and navigate risks/obstacles
• You have strong executive presence; excellent written and verbal communication skills
• You are proficient on all Microsoft products including Excel, Word, and Outlook
• Advanced level PowerPoint

Additional

• No Relocation package is available
• No immigration support for this role will be available

Additional Information

• You will leverage industry and Visa data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholders
• You will design and oversee the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-sale
• You will co-ordinate communication with sales, legal, product, creative, experiential & media agencies and implement high-impact programs on-time and on-budget.
• You will optimize Visa Consumer and Commercial Marketing platforms/initiatives for Clients
• You will leverage Visa’s iconic sponsorship platforms (NFL, Olympics, FIFA World Cup), as appropriate, to achieve client and Visa’s objectives
• You will lead the measurement, analysis, and reporting of marketing program performance and its impact on business results
• You will develop and manage marketing contracts
• You will develop and manage Value Added Services Revenue forecast for key clients
• Budget management and financial discipline for all campaigns

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment (phones and computers), reach with hands and arms, and bend or lift up to 25 pounds

The incumbent may be required to travel domestically

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.