Marketing Coordinator

Marketing Coordinator

Vacancy expired!

Job Description

This position is a member of the Corporate Marketing Team reporting to the Marketing Support Manager. Primary responsibilities include management and coordination of all label and packaging artwork development and managing the Stratas website. This position will also be the main point of contact for providing product information and images to updating Global Data Synchronization data pools. The Marketing Coordinator will also set up goals to measure and analyze Google, LinkedIn, and Facebook analytics to help shape marketing campaigns. Also, completion of additional assignments, tasks, and/or projects as needed to support the Stratas team efforts.

Qualifications

1. Initiate and complete all label and/or packaging creations and redesigns from start to finish, coordinating with all relevant parties. Ensure system set up is initiated and completed in a timely manner.
2. Track all open-label projects and maintain status reports. Ensure appropriate follow up’s are done in a timely manner.
3. Maintain label and packaging database.
4. Coordinate the label and packaging development with internal sales, marketing, quality assurance, procurement contracts, customers, outside design groups, packaging manufacturers, and printer companies.
5. Update IT with product attribute information to update the 1WorldSync data pool.
6. Update Attribytes data pool with product attribute information and images in coordination with 1WorldSync to improve percent complete scores.
7. Learn website optimization tools and make changes and updates as required to Stratas website
8. Track and analyze the Stratas Foods website Google Analytics and make suggestions for improvements
9. Set up measurable goals for LinkedIn and Facebook campaigns and track results via platform analytics.
10. Other business-related tasks, assignments, and/or projects as needed to support Stratas.

Education: Bachelor’s degree in a Marketing related field required. Experience in Graphics and Media Design a plus.

Related Experience: A minimum 1-3 years related business experience preferred, including but not limited to marketing, sales, graphics design, and/or industrial printing.

Equipment/Software Skills: Proficient in Microsoft Office applications (Excel, Word, PowerPoint), Voice Mail and Phone systems, etc. Adobe Creative Cloud such as Photoshop and Illustrator, experience a plus.

Additional Information

Competencies:

Assertiveness – Communicates in a routine and professional manner with relevant parties to ensure projects stay on track until completion and customer inquiries are addressed in a timely manner.

Organizational Skills – Ensures projects are tracked with current status; Multi-tasking and various external and internal contacts will require strong organizational skills.

Teamwork – As key team control point, ensure all relevant parties are kept informed while keeping projects on track and prioritizing as appropriate.

Business Acumen – Understand all relevant tasks associated with job responsibilities to ensure profit targets are met and all related parties are on track to accomplish business goals and deadlines.

Graphic Design – Have good understanding of die lines and requirements to be able to guide and direct customers with Stratas label capabilities.

Physical: This position has limited physical activity requirements – primarily sitting, and walking to the copy room and throughout the building to interact with other departments.

Sensory: This position requires the use primarily of visual, hearing and speaking senses. Visual activities include the ability to read computer generated reports and customer documentation, and to utilize a computer system. Hearing and speaking is required to work with other department colleagues as well as with parent company colleagues to research issues and learn job functions. Touching is only required to be able to handle reports and complete necessary filing activities.

Mental/Reasoning: Excellent oral and written communication skills. Good organizational skills with strong discipline and work ethic. Dependable. Ability to multi task and work under pressure while managing obstacles such as time constraints and prioritize work load appropriately. Must work well with others under little supervision.