Product Marketing Manager

Product Marketing Manager

08 Apr 2021
Texas, Austin, 78701 Austin USA

Product Marketing Manager

Job Description: Product Marketing Manager


  • Work with product marketing, product teams and sales on key campaigns, launches and initiatives to grow awareness of the brand and preference for among IT decision makers.

  • Support multi-channel marketing efforts (videos, blogs, customer stories, events, advertising, email, web, sales collateral) with content that speaks to different enterprise stakeholders; Create and share content that demonstrates how our product complements other ecosystem technology providers.

  • Participate in regional and industry events to help build awareness for our product benefits and engage with customers and prospects.

  • Collaborate with marketers across teams to develop content that can drive pull-through adoption among enterprises.

  • Use research to inform messaging and tactics, and then measure the impact of those activities


  • 5+ years experience in a product marketing role, marketing or communication role

  • Exceptional writing and overall communication skills

  • Ability to translate technical concepts into business benefits

  • Results-oriented and self-motivated

  • Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs

Preferred Qualifications:

  • Experience creating marketing content for enterprise software

  • Marketing Research experience

  • Content creation, producing video, storytelling

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    Vaco Technology
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