Credit Union in Dallas, TX is looking for an engaging, people-focused
Marketing Manager to support and drive the Credit Union's marketing plan while ensuring consistency in the brand image and experience.Responsibilities:
Writes grammatically sound and engaging content for marketing communications across multiple channels including print, e-newsletter, e-mail, social media, in-branch signage, statement messages, etc. Ensure copy is correct, compliant, and free of errors.
Execute the credit union’s digital marketing strategy, including websites, email, social media and digital advertising. Evaluate and recommend enhancements to website architecture including navigation, design and content. Champion opportunities for new ways of connecting to our Members through their preferred channels.
Assist with the development and implementation of marketing initiatives and promotions, both internal and external, to grow brand awareness, attract and retain Members, and increase product adoption.
Maintain third-party vendor relationships with advertising agencies and other suppliers of creative and marketing services. Source, negotiate and coordinate vendor work.
Maintain marketing inventory of materials, stationary, and promotional items and coordinate orders as needed. Conduct branch visits for marketing audit purposes and ensure timely delivery of marketing materials. Assist with maintaining the credit union brand within the branches.
Manage multiple projects simultaneously and accurately and apply brand standards across all marketing channels.
Assist in the planning and coordinating of Credit Union sponsored community events, Member events, and other special events as needed.
Compose and produce routine correspondence and reports.
Be a brand and culture advocate promoting the mission, products, services, and image of the Credit Union on a continuing basis to all staff, Members, volunteers and community. Participate in Credit Union sponsored events.
Qualifications
A four (4)-year college degree preferably in Journalism, Communications or Marketing and a minimum of two (2) years of similar or related experience, preferably from a credit union or financial institution.
Excellent PC skills (Microsoft Office Suite) required, with skills in mobile technologies and apps
Basic knowledge of Adobe Creative Cloud is helpful, as is knowledge of various media and production methods.
Familiarity with social media and related technologies such as marketing automation. Hubspot experience helpful.
Excellent organizational and prioritization skills and ability to manage project timelines and deliverables while maintaining attention to detail.
Excellent communication skills including writing, effective listening, problem solving and tact in dealing with staff, Members and outside sources (vendors, general public, etc.)
Ability to travel between branches and within communities served by the Credit Union in the DFW area.
Additional Information
Compensation: $60K+ annually, excellent benefits, work culture and much more!
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.