Job Description: This exciting and interesting position will have the below responsibilities:
Architecting requirements, analysis & providing marketing insight in other phases across existing and identified marketing programs ensuring delivery on planned value
Playing a key liaison role during technology implementation, providing direction and requirements clarity and testing new and enhanced capabilities, prior to release into production.
Being able to do requirements gathering, campaign Design, customer data mapping, solution design, development and deployment of campaign solutions
Contributing to developing marketing capabilities at Mindtree.
Must have deep understanding of different kind of marketing programs in a multi-channel Campaign and Marketing world, that clients are leaning towards and how clients measure the returns on investments.
Must demonstrate understanding of the latest trends in the digital marketing market space, including integration with mobile channel, data management in the new space, integration of online and offline channels and how its enables using some of the technologies
Have participated in the Presales and or Sales support function for marketing Automation and have led large teams in either technology implementation or marketing services like projects.
Marketo, Campaign, Marketing
Candidate should have experience in Marketo campaign management experience and hands on data management experience for customer data.
Must exhibit a through conceptual understanding of the entire marketing promotions process & capabilities that support these using one of the above mentioned Technology stack.
Worked on at least two full lifecycle of campaign management or MRM projects SFMC Adobe Campaign other digital marketing tools.
Must have clear understanding and preferable working experience across digital channels, NBA (Next Best Action), event based campaign triggers, Real time marketing.
Overall understanding of marketing cloud data architecture model. Understanding of SAP, IP warming, social studio and Advertising studio knowledge.