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Sally Beauty Holdings (NYSE: SBH) is the world’s largest wholesale and retail distributor of beauty supplies located in Denton Texas. A business built with a purpose to provide our customers with access to high-quality professional beauty products and exceptional customer service. The Senior Marketing Data Analyst will be responsible for mining Sally’s customer database for key data leading to actionable insights which provide a significant impact to sales of the designated brand partners. The Sr. Marketing Data Analyst will be focused on Zotos as a distinct partner brands supplying rich data focused specifically on the needs and opportunities related to the partner’s business.“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”
Specified vendor focused analyses aimed at growing sales and customers. Analyses of retention and acquisition of new customers, market basket analyses, frequency analyses and LTV of customers and other marketing analyses as needed from time-to-time
Strategic list generation for targeted CRM campaigns funded by the vendor, through the print and digital channels, aimed at driving sales of specific product lines and categories.
Post campaign analyses of marketing promotions and campaigns executed through Sally for the specific vendor
Identify sales growth strategies and tactics based on KPIs determined by Sally marketing team aimed at driving campaigns
Reporting and analyses of monthly sales and customer data
Regular meetings as needed by specified vendor partners
Bachelor’s degree in Economics, Market Research or related field or equivalent work experience.
Minimum of 3-5 years of experience in the field, preferred.
Extensive knowledge of standard research methodologies, data analysis techniques and marketing procedures.
Experience performing research studies from start to finish
Excellent written and verbal communication skills.
Familiar with advanced statistical analysis and research methodologies, along with proficiency in SQL and Microsoft Office.
Ability to communicate clearly and concisely, both orally and in writing.
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of Sally Beauty may take advantage of our in house salon with complimentary services, an onsite Sally Beauty Store with 30% merchandise discount, an onsite CosmoProf store with a 20% merchandise discount and a gourmet cafe. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.#LI-SC1#CBExternal Company Name: Sally Holdings LLC External Company URL: http://www.sallybeauty.com/ Street: 3001 Colorado Blvd.
