Product Marketing Manager

Product Marketing Manager

Vacancy expired!

If you’ve ever wondered what owning your own business is like, just ask an Employee Owner of Chatsworth Products (CPI). Better yet, become one! CPI has an immediate need for a Product Marketing Manager. This position can be based out of any of CPI’s locations in New Bern, NC., Georgetown, TX. or Simi Valley, CA.!
As a CPI Product Marketing Manager, you will occupy a key role in working with and for a company that builds the physical infrastructure that powers, protects and secures the world’s digital technology. Day to day, you will, be a leader on CPI’s Global Marketing team, responsible for telling the world (and our industry, partners, and own company) the story of CPI’s global products and solutions. You will act as CPI’s chief product marketing ambassador, responsible for advocating the various feature sets and benefits of the company’s comprehensive product portfolio. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new product launches.
As an individual contributor reporting directly to CPI’s Senior Director, Global Marketing, you will be an integral part of a small team and play a significant role in being the company’s eyes, ears, and voice of the customer, driving innovation for the entire CPI company and product portfolio.

ESSENTIAL FUNCTIONS

• Providing expert understanding of the Information and Communications Technology (ICT) industry
• Creating a vision and strategy for how CPI’s various units can grow their share of the market, including physical infrastructure, software, and solutions for all markets.
• Defining relevant markets and targeting end users, channel partners and contractors to be served by the company’s product portfolio.
• Creating and building key parts of the product roadmap based on key market trends and compelling opportunities that differentiate CPI as a market leader
• Establishing key performance indicators (KPIs) to drive business.
• Being the voice of the customer in driving innovation for the CPI portfolio, translating that knowledge into an executable go-to-market (GTM) strategy.
• Representing CPI as product and solutions expert at industry, channel, supplier, and customer events.
• Developing and implementing sales enablement programs and sales tools that support the company’s product portfolio sales process. This includes close cooperation and collaboration with CPI’s Marketing Communications team on messaging, positioning and creating content (via presentations, web copy, videos, blog articles, white papers, and other collateral) to support key GTM strategies, as a subject matter expert (SME).
• Assist members of CPI’s Sales teams on calls with prospects when appropriate to provide deeper dives into product discussions.
• Measure and optimize the buyer’s journey as it relates to product feature adoption and usage.

QUALIFICATIONS

Core Competencies

• Excellent writing skills in communicating key product values and competitive differentiation in a clear and concise manner.
• Proven ability to understand market needs and devise effective GTM strategies and roadmaps.
• Experience collaborating with Marketing Communications and Sales on outbound marketing efforts and details.
• Experience in digital marketing, product marketing, and/or product management.
• Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action (CTAs) to create and test buyer, stage-specific CTAs.
• Exceptional presentation skills, with the ability to evangelize the message.
• Experience in guiding cross-functional teams to a precise understanding of product decisions with resulting impact.
• Experience in analytics gathering and interpreting results into meaningful reports.
• Demonstrated ability to successfully launch products and services globally.
• Experience in managing an infrastructure and software portfolio.
• Expertise in the ICT industry.
• Ability to travel approximately 20%, including international travel as may be required.

Technical Competencies

• Bachelor’s Degree required, Marketing, Computer Science or Technology degree a plus.
• Minimum seven (7) years in a related product marketing position, with emphasis in technology markets highly preferred.

Physical/Environmental Requirements

• Extensive utilization of listening and verbal communication skills.
• Ability to lift 25 lbs. to move file boxes, etc. as needed.
• Some periodic travel may be required.

As a CPI, Product Marketing Manager, you will also enjoy the unique benefits of becoming a CPI Employee Owner. These include having an equal share and stake in the company’s success and revenue—whether through annual profit sharing, vested ownership shares or a long list of standard benefits that remind our Employee Owners they’re valued, respected, and trusted to help guide the company’s future.