Sr Adobe Analytics Analyst

Sr Adobe Analytics Analyst

Vacancy expired!

JOB DESCRIPTION:
Leading a customer-driven change in the U.S. energy industry by delivering cleaner and smarter energy choices, while building on the strength of the nation s largest and most diverse competitive power portfolio. A Fortune 250 company, we create value through reliable and efficient conventional generation while driving innovation in solar and renewable power, electric vehicle ecosystems, carbon capture technology and customer-centric energy solutions. Our retail electricity providers serve almost 3 million residential and commercial customers throughout the country.

Summary
Reliant is seeking an experienced Senior Digital Web/Operations Analyst for reliant.com. This position is remote and fulltime located at our office located in Houston, Texas.
Reliant is proud to provide electricity and energy services to more than 1.5 million retail customers - including homes, small and large businesses, manufacturing facilities, government entities and institutions across Texas. As part of NRG Energy, we are backed by one of the nations largest power producers. Organization owns and operates more than 24,000 megawatts of generation capacity, including 11,000 megawatts of capacity in Texas.
The Digital Web/Operations Analyst is responsible for analyzing web and app data and contributing to reliant.coms overall strategy involving acquisition and retention. They will be using web tools such as Adobe Analytics, Test & Target, Foresee, SDL Tridion, and Google 360 to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.

Responsibilities
Deliver insights, manage and support site optimization efforts using Adobe Analytics, Test & Target, Adobe Audience Manager, and Adobe Launch proactively analyze reliant.com for areas of opportunities and actionable recommendations
Work with internal stakeholders to establish KPIs and related metrics for new products, site enhancements and site redesigns
Provide strategic recommendations and support to marketing, IT, and UX initiatives that involve testing provide business case support for web projects
Collaborate with content strategists to optimize efficacy of messaging, branding and digital communications to users
Interface and collaborate with business and marketing managers to provide support for web strategies and initiatives
Perform quantitative analysis of marketing, acquisition and retention performance
Design, Implement, and Test analytics via Adobe Analytics on web, mobile app, and offline or disjointed analytics data.
Train and consult junior folks and keep up with the latest Adobe Analytics, Target, Launch, and AAM releases and features
Administer Adobe Analytics and Test & Target and troubleshoot with internal users

Education and Experience
Ideally 3-5+ years of experience in consulting, project management, web analytics, metrics, and website optimization based on analytics, however candidates with a strong and provable analytics passion of any experience level will be considered.
Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations Experience working with and reporting web traffic, financial/business reporting and analysis
Bachelors degree - emphasis on business analysis, project management, marketing, communications, or information systems
Masters Degree heavily preferred in business administration, analytics, or marketing
Adobe Analytics experience preferred

Requirements
3+ years Adobe Analytics Experience ideally with certifications as a Business Practitioner from Adobe.
Strong experience creating adobe mobile app based processing rules and classifications
Proven ability to administer Adobe, create report suites and design SDRs
Expertise in creating complex dashboards with sales funnels, flow paths, etc
Expertise in product string tracking and in general complex Adobe concepts.
Proven ability to code and implement in Adobe Launch (proven ability to write Javascript and basic HTML)
Ability to work independently to meet multiple project deadlines handle multiple tasks - switching priorities and focus as needed
Ability to learn new software and concepts quickly ability to learn and adapt to evolving conditions and fluid requirements
Passion for detail with a track record demonstrating initiative, drive and quality output
Excellent oral, organizational and written communication skills troubleshooting and critical thinking skills
Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution
Highly organized, creative and attentive to detail able to manage, prioritize and bring to completion multiple projects
Excellent interpersonal skills, flexibility to accommodate different situations and temperaments
Persistence, resourcefulness, drive, and ability to work proactively and independently
Knowledge of or experience with at least one: CMS, Adobe Analytics, Google Analytics, and Adobe Test and Target
Experience with Audience Manager and/or GA360 a huge plus!