Communication Specialist (Social Media / Digital Space)
Vacancy expired!
Job Title: Communication Specialist
Location: Houston, TX 77010
Duration: 24 Months+
Description: The Digital Content Coordinator will work closely with the Sr. Communications Advisor, Digital & Social Media in the creation of stories, articles, copy, video and digital assets for the Corporate Communications team. This includes developing appealing topic angles, writing and editing original copy, managing the content calendar, reaching out to and conducting interviews with company thought leaders, corporate partners and employees. Responsibilities:
Maintain and create content for the LyondellBasell online content hub, social media channels, LYB.com, the intranet (Elements) and the My LYB internal employee app
Create and maintain content calendars for all company channels
Write articles, blogs, social media posts and edit copy using SEO friendly language
Monitor media channels during a crisis using the Sprinklr tool
Video creation/editing for use on all channels; ideal candidate should not only produce the story but also complete story boarding, editing and production
Periodically review websites and other interactive properties for grammar, syntax as well as recommend content updates
Be a thought-leader on the team on innovative ways to tell stories
Experiment with new and alternative ways to leverage social media activities ("marketing R&D")
Measure ROI of social media engagement, followers and posts
Keep up with social media trends
Assist with development of paid social media campaigns and measure results
Perform other duties as assigned
Work Experience:
Bachelor's Degree in Journalism, Marketing, Communications or Public Relations experience
Two- three years of experience in a similar role, including background in marketing services, layout, programs, marketing communications, copy writing, content development, direct marketing, content syndication, social media, or agency services; B2B marketing experience preferred.
Web video production and Web Content/ editing preferred