The Marketing Data Integration Architect (MDIA) reports directly to Marketing Data Solutions Senior Manager in the Globe Life Direct to Consumer MIS organization and focuses on the provision of marketing solutions that abide by data integration architectures that address the short and long term needs of the business. Primary focus involves designing, documenting and deploying data integration solutions that follow approved architectural standards and are independent, extensible, scalable, efficient, and operationally productive for the enterprise.
The MDIA will enable architectural patterns that provide a holistic view of marketing infrastructure and the supporting applications; and match technology services to specific business architecture requirements. They will communicate the complexity of the data solution in business and technical terms. The MDIA should have strong experience with database modeling, master data management, working with interface specifications, and building processes that address interoperability with applications and tools.