Vacancy expired!
Position: Paid Search + Digital Campaign Manager
Location: Plano / Frisco
Starts: AS SOON AS CANDIDATE IS IDENTIFIED
Duration: Through 2021
Status: Freelance
Rate: Up to $40/hr.
Our client, a law group in the political space, has an immediate need for a freelance Digital Campaign Manager for a 40 hour a week, through end of year opportunity. This will be primarily ON-SITE in the office.
As the Digital Campaign Manager, you will be the right hand to the CMO and working closely with their advertising agency as well, on rolling out new campaigns and initiatives.
Responsibilities:
• Digital ads strategy and campaign development - Google & Facebook
• Keyword research and creation of keyword lists for use in PPC campaigns
• Write compelling ad copy in two formats: expanded text ads and responsive search ads
• Configure search campaigns using Google Ads Offline Editor and Google Ads platform: location targeting, device targeting, demographic targeting, ad extensions, audience targeting, etc.
• Setup conversion tracking using Google Tag Manager, Google Analytics, and CallRail
• Frequent campaign optimization, including management of daily budget, keyword bids, mining search terms for negative keywords, ad copy A/B testing, landing page updates, user experience, etc.
• Weekly internal reporting
• Monthly, quarterly, yearly external reporting
• Regular meetings with clients to go over reports, manage feedback, and explain strategies
Paid Social Responsibilities:
• Strategy development
• Configure paid social campaigns, manage budgets, targeting, custom audiences, ad creative, and copywriting
• Setup conversion tracking using Facebook Pixel
• Frequent campaign optimization, including ad copy, landing pages, etc.
• Weekly internal reporting
• Monthly, quarterly, yearly external reporting
• Regular meetings with clients to go over reports, manage feedback, and explain strategies
Requirements:
- Bachelors Degree
- At least 4+ years experience running and analyzing digital campaigns
- Track record of being able to read reports and analytics and help make business decisions on that
- Personal laptop/PC, licenses of any sort will be provided
Workstation provided.
Submit resume (and samples if applicable) to:
