Duties and Responsibilities • Manage direct mail and direct marketing activities for Pan-HP commercial marketing. • Coordinate and lead the direct mail program types/framework of the program offering, creative production, cost management, and quality control with agencies. • Coordinate direct mail programs that are tightly integrated within marketing campaigns and events. • Ensure the efficient and successful execution of all direct mail programs working closely with Marketing Managers, Sales, and key HP Stakeholders. • Work with concept proposal development, coordination of agencies, and fulfilment • Obtain invoices to track against budgets using excel • Ensure all assets meet print production standards and requirements for mailing and tightly manage production costs to align costs with industry best in class. • Gather tracking IDs as needed in the event campaign workflow for reporting and claiming purposes • Work with Audience Manager and Campaign Manager to confirm lead management follow-through with Sales, follow up communications. • Assists to gather direct mail reporting and insights from Reporting team and working closely with field marketing and operation leaders. • Manage the vendor relationships, contract and pricing negotiations, quality assurance audits, vendor evaluations, and RFP reviews for all Direct Mail processes. • Lead collaboration with creative, content, data, and legal teams to ensure direct mail is impactful, on brand, targeted and compliant. Skills • Ability to quickly learn new tools and techniques. • Fluent written and spoken English. • Self-starter, able to work fully remotely and collaborate with team members (some globally). • 2+ years knowledge and experience across direct mail production with experience in vendor management (marketing agencies and letter shops). • Direct Mail execution experiences is a plus. Working with Sendoso or PFL platforms. • Digitally savvy, with problem-solving, and critical-thinking skills. • Strong ability to organize, analyses, interpret, and disseminate information. • Ability to work under pressure and change direction as needed. • Demonstrated ability to build and maintain excellent working relationships with vendors, partners, and internal teams. • Proficient with Microsoft O365 tools (Excel, PowerPoint, Word, Outlook, TEAMS, etc.) • Experience using Marketing Automation platforms, like HubSpot, Salesforce Marketing Cloud, Eloqua or Marketo. • Process-oriented, with high attention to detail • Ability to multi-task and adapt quickly to change
