Vacancy expired!
The ideal candidate is someone who is passionate about delivering the best customer experience, is proficient using multiple social media channels, has a strong sense of empathy, and can help drive exceptional customer service by helping customers who reach out to Michigan Media through social media for assistance.
Responsibilities:
· Be passionately in tune with the evolution of market trends, digital marketing innovation, and online behaviors
· Develop insights and keep teams informed of new opportunities
· Contribute to the Agency’s paid social media objectives through strategy creation, implementation, and ongoing optimization
· Continually improve paid media tactical planning and buying across all platforms
· Apply expertise in the planning process, audience and creative strategy development, budget forecasting, and industry tracking; be a strategic thought partner in team meetings
· Strategically manage the channel relationships and contribute to the development and refinement of our media channels buying core strategies
· Actively monitor and evaluate campaign performance in platforms, leveraging insights and trends, and provide data-backed recommendations to the integrated Media team
· Work collaboratively with media planners, analysts, and Agency partners to meet and exceed stated objectives, and provide new solutions for clients
· Create measurable paid social programs that are in line with strategy and budget
· Flexible and proven ability to perform in a fast-paced environment with concurrent and competing deadlines
· Bachelor’s degree
· Two or more years of relevant work experience
· Experience in paid social media strategy and investment
· Competent in campaign planning, recommending strategies, and budgeting
· Able to work independently and collaboratively with remote team members
All your information will be kept confidential according to EEO guidelines.
