Marketing Manager, SaaS

As the Marketing Manager for Xplor’s Laundry SaaS business unit, you will be responsible for driving demand and pipeline growth for software solutions targeting the North American laundry and dry-cleaning market. In this role, you will run campaigns focused on generating new business, customer expansion (up-sell and cross-sell) and customer retention. You will also be responsible for leading the product marketing and content programs with the goal of continual improvement in the customer experience.Key Areas of ResponsibilityCommercial PerformanceGrow market share for our products by optimizing existing demand generation channels and building new ones that deliver qualified pipelineIncrease share of wallet within the customer base through lifecycle marketing campaigns that drive up-sell, cross-sell and churn reduction, growing net retentionIn addition to supporting SaaS revenue growth, promote the integrated payments revenue stream through attach campaigns to the installed base and offer expansionOwn messaging, positioning and launch execution for Laundry SaaS solutions, improving conversion rates and customer satisfaction across the funnelPartner with Product to shape roadmap priorities and go-to-market plans necessary to deliver commercial targets while maximizing customer satisfactionContinuously improve marketing efficiency by driving higher return on marketing spend, lowering CAC and payback periodReport on funnel performance with clear KPIs — MQLs, pipeline contribution, CAC and campaign ROI — to hold the plan accountable to targetsStrategy & VisionShape the marketing vision and strategy for Laundry SaaS in North America, collaborating closely with Product and Sales leaders to identify future growth segments, unique points of differentiation and the go-to-market strategy that supports themOwn the marketing plan and budget for Laundry SaaS (working collectively with Finance). This includes annual campaign planning, channel investment allocation and in-year quarterly reforecasting of demand targets.Collaboration & LeadershipBuild strong working relationships across Sales, Product and Customer Success so the marketing plan is aligned to and accountable for in-year commercial targetsAct as the marketing voice for Laundry SaaS. Rally internal stakeholders and agency partners around campaign priorities and deliver against plansMentor marketing specialists and coordinators, building upon each one's strengths and providing support to address their development areas.Have a bias to action (“Move with Purpose” Principle), being data driven but also knowing when to moveBe a culture champion, intentionally bring our “Create Lasting Communities” value to life, both in how we market to customers and in making Xplor a fun place to work in a hybrid environment