Cricut is seeking an experienced Firmware QA Manager (also known in other industries as a Systems Verification Manager) to lead our firmware quality assurance function while also contributing directly to testing and validation efforts. In this player-coach role, you will both manage and mentor a growing QA team and work hands-on with test planning, execution, and automation to ensure the highest standards of quality for Cricut’s firmware and hardware product releases.You will serve as the key voice for QA in cross-functional discussions, representing customer and end-user perspectives while balancing project timelines and priorities. This role requires strong leadership skills, deep technical expertise in firmware/hardware/software interactions, and the ability to operate both strategically and tactically.Responsibilities   Leadership & ManagementBuild, lead, and mentor a team of QA engineers, providing guidance, feedback, and career development.Define and drive QA strategy, processes, and best practices across firmware and hardware testing.Allocate resources, set priorities, and ensure timely execution of test plans to support product launches.Collaborate with cross-functional stakeholders (engineering, product, manufacturing, design) to align QA goals with business objectives.Communicate project status, risks, and recommendations to executives and stakeholders with clarity.   Hands-On QA ContributionDevelop and execute comprehensive test plans, test cases, and automation suites for firmware and hardware systems.Perform functional, integration, regression, and system-level testing of firmware across multiple platforms.Debug, analyze results, and track defects while working closely with development teams to resolve issues.Provide actionable end-user feedback to improve overall product quality and customer experience.Partner with contract manufacturers in Asia to align on testing procedures and product readiness.
