Salesforce Administrator

Salesforce Administrator

Vacancy expired!

We are seeking a Salesforce Administrator for a contract to hire role with our client in Springfield, VA (22152). Compensation depends upon experience level.
The Salesforce Admin will be responsible for creating customer journeys and leading the development, implementation and optimization of campaigns on Salesforce Marketing. This candidate will be an essential part of the marketing and sales team and must be highly driven and passionate about marketing analytics and continuous improvement of the customer experience.
Responsibilities include but are not limited to:

• Create, launch and execute marketing journeys/campaigns in for Email & SMS campaigns, and integration across landing pages, websites, and other channels.
• Create A/B and multivariate testing based on criteria such as segmentation, offer, offer presentation and creative.
• Measure and report performance of all digital marketing campaigns and assess against goals.
• Optimize customer journeys to improve campaign performance from lead collection to engagement to conversion.
• Create business rules and queries to develop advanced segmentation.
• Construct engaging user interfaces to ensure the highest success with email promotions.
• Build unique landing pages, including micro sites and integrations to other systems.
• Create documentation for the existing Marketing Cloud Architecture and provide recommendations.
• Support testing and ensuring quality of the software is maintained as per the requirements.
• Develop, review, critique coding techniques and recommend new coding standards.

Required Skills:

• Experience in developing and supporting campaigns on SFDC, including Journey Builder, Automation studio and Email Studio.
• Experience in SFDC campaign optimization, Salesforce customization and campaign testing.
• Development in HTML, JavaScript, CSS and Amp Script to edit HTML based email template design and landing pages in SFMC.
• Experience with responsive design website and email layouts, for optimal mobile experiences.
• Experience with Audience Builder and Interactive Studio.
• Experience with standard Internet and email technologies and protocols.
• Experience with responsive design website and email layouts, for optimal mobile experiences.
• Strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment.
• Pardot experience a plus.

Required Experience:

• Bachelor’s Degree in appropriate field of study or equivalent work experience
• 3-7 years Salesforce Business Analysis/Product Owner experience
• Demonstrated experience working within cross-functional teams within a formalized methodology.

Preferred

• Understanding and familiarity with Salesforce Marketing Cloud (SFMC)
• Certified Salesforce Admin

Please note: This position is not open to 3rd party c2c agencies. No visa sponsorship provided. All applicants must have permanent US work authorization and not require sponsorship now or in the future.