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Description Robert Half Marketing & Creative is working with a busy Puget Sound telecom client that is looking for an experienced Marketing Manager. Responsibilities:Creating, tracking, and analyzing acquisition direct response campaigns, developing creative assets, ad hoc design, mobile creative, and messaging utilizing outside agencies and graphic designers
Direct Response Targeting – Customer segments, propensity-modeling analytics, performance metric and connect attributes, new build areas, multi-cultural segments, acquisition email, and assist VP in TV/OTT/CTV messaging/targeting
Direct Mail List Management – Manage monthly DM/yearly quantities in excess of 4M pieces
Budget management – Monitors/reconciles all project cost forecasts, estimates and actuals on a monthly basis
Vendor/agency management – Responsible for directing agency partners and vendors for all assets are it relates to all acquisition and customer targeting
Manage ad hoc projects such as retail communications, multi-dwelling unit direct mail
Provide reporting on campaign and program performance as well as insights and recommendations
This role is 100% remote, 40 hours per week, for at least 4 months, and is intended to convert to an FTE position. Requirements 3-5 years in acquisition direct response marketing for a telecom, mobile, or video provider (highly preferred) OR 3-5 years working in direct response tactics in other industries
MUST HAVE direct mail experience using data analytics and customer targeting
Excellent verbal and written communications skills and the ability to work across teams
Strong attention to detail
Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.
Proficient in MS Office and PowerPoint, Adobe CC
Fluent in using analytics to identify issues and opportunities, able to use Tableau, GA, and other data platforms
Firm understanding of all direct response tactics
Ability to interpret and analyze data and present clear recommendations based on results
Self-motivated, curious, creative, enthusiastic team member
Able to thrive in a remote work situation
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .
