Description: The Global Director of Incentives and Loyalty will design, implement, and manage global incentive programs tailored to healthcare professionals and patients participating in our market research panels. This role requires a strategic thinker with a deep understanding of incentive and loyalty program best practices. This role will be tasked with developing and implementing a best-in-class loyalty program that enhances member engagement, optimizes program costs, and delivers unique value propositions to healthcare professionals and patients.Duties and Responsibilities:Program Strategy and Design:Develop and implement comprehensive incentive and loyalty programs for healthcare professionals and patients participating in our market research panels.Collaborate with cross-functional teams to align program objectives with overall company goals and market research objectives.Global Program Management:Oversee the execution of incentive programs on a global scale, ensuring consistency and compliance with regional regulations.Monitor program performance metrics and adjust strategies as needed to optimize participant engagement and satisfaction.Stakeholder Collaboration:Define incentive & loyalty program strategies that effectively drive customer engagement, retention, and lifetime value within the healthcare market research context.Collaborate with external partners, vendors, and clients to enhance program offerings and maintain a competitive edge.Develop and manage budgets for incentive programs, ensuring cost-effectiveness and maximum return on investment.Communication and Training:Create clear and compelling communication materials to promote incentive programs and educate participants on program benefits.Provide training and support to internal and external stakeholders involved in implementing incentive programs.Provide the structure, oversight, and direction of multiple projects occurring simultaneously to achieve objectives and manage team priorities.
