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You will work with a cross-functional team that includes product and retail account management, third party OEMs and retailers, finance, PR, site merchandising, and creative design to define, develop, and execute innovative marketing strategies that drive awareness and maximize sales globally. You will lead go-to-market from concept through launch, devise and implement marketing initiatives, and collaborate with product and retail partners to ensure branding, messaging, and device demonstration consistency across all sales channels.
The successful candidate will:
Specific responsibilities include:
1. Own global product marketing and go-to-market for a subset of Echo family devices
2. Ideate, develop, and execute unique partner marketing initiatives
3. Lead senior-level product and retail partners through complex negotiations
4. Develop cross-channel branding and messaging strategies, and ensure execution consistency
5. Drive cross-functional go-to-market discussions and actions through launch
6. Work with the research team to identify, scope, and execute qualitative and quantitative research
7. Use data to ensure the voice of the customer is present in product and marketing decisions, and measure channel and sales effectiveness
8. Conduct business and financial analysis regularly to improve the business
Amazon is an Equal Opportunity Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation