Manager, Strategy and Marketing

Manager, Strategy and Marketing

19 Aug 2024
Washington, Seattle-tacoma 00000 Seattle-tacoma USA

Manager, Strategy and Marketing

Vacancy expired!

Formative is seeking a Manager with a passion for digital marketing, strategy, communications, and data. This full-time role will support and lead development of major client projects and initiatives.

Who We Are

Relentless seekers. Problem solvers. Thoughtful collaborators. Sector experts. Formative is a Seattle-based agency passionate about helping address society’s most pressing challenges. We are focused on working with social impact and purpose-driven organizations to design and launch campaigns, programs, and platforms for clients that include: Bill & Melinda Gates Foundation, Gates Ventures, Vulcan, Malaria No More, Microsoft, and more.

Formative is inspired by doing work that matters. We’re drawn together by a common desire to spend our time on the things that have the biggest impact. We’re passionate about delivering powerful solutions that solve our clients’ biggest priorities. Our team brings passion and deep expertise to deliver powerful solutions that solve our clients’ biggest priorities. From strategy to operations, design to development, we seek to produce amazing results in all that we do.

Requirements

  • Minimum 5+ years of experience in management consulting, advertising or PR agency, or client-side marketing or communications (Master’s degree a plus)
  • Must have developed an expertise in social media, paid digital media, executive communications, or marketing research and strategy
  • Experience developing audience engagement and channel marketing strategies, as well as tactical go-to-market plans
  • Strong business and marketing strategy skills, including designing frameworks and developing data-driven stories and insights
  • Experience with a range of digital media channels and familiarity with what makes each unique, how to leverage individual platform tools, how to setup and manage paid and organic campaigns, etc.
  • Specific experience with social media and/or email channels required
  • Experience developing audience targeting and segmentation, persona development, and user journey mapping
  • Experience developing KPIs and measurement frameworks
  • Comfortable working directly with clients and partners
  • Experience in content strategy, editorial planning, and content development (i.e. writing social posts, writing/editing blog posts, etc.) a plus
  • Experience with research design, research methodologies, and surveys a plus

Responsibilities

  • Partner with internal teams, external vendors, and/or clients to deliver strategic programs and marketing projects
  • Lead or participate in developing product or program designs, innovation programs, and integrated marketing plans
  • Develop and manage organic and paid media digital campaigns, influencer programs, and content marketing plans
  • Contribute to executive communications strategies and tactics
  • Develop audience strategies, segmentation, and targeting techniques
  • Develop content strategies and editorial plans for multi-channel campaigns and programs
  • Perform market, competitive, and program research and data analysis
  • Develop test/learn roadmaps, KPIs, and measurement frameworks
  • Lead or participate in planning and delivery of client training and workshops
  • Manage projects and hit milestones with minimal oversight
  • Work cooperatively and collaboratively with internal and external teams

Compensation

Competitive compensation package based on experience, including health benefits, 401K, and bonus package. Manager position level (Associate Manager, Manager, Senior Manager) based on experience and fit within the organization.

Job Type: Full-time

Experience:

  • Marketing Strategy: 5 years (Preferred)

Benefits offered:

  • Paid time off
  • Health insurance
  • Parental leave
  • Dental insurance
  • Healthcare spending or reimbursement accounts such as HSAs or FSAs
  • Retirement benefits or accounts
  • Commuting/travel assistance
  • Workplace perks such as food/coffee and flexible work schedules

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