Media Relations Manager

Media Relations Manager

07 Aug 2020

Media Relations Manager

Why We’re Rad (about us):

Rad Power Bikes is a leading direct to consumer ebike manufacturer specializing in high quality yet affordable electric bikes for weekend warriors, hardcore commuters, and family cyclists.


Madly growing and located in Ballard, we are seeking a full-time Media Relations Manager to join our team. If you love media relations, having ownership of a program while working in a collaborative fast-paced environment, and want to disrupt the status quo, this might be the role for you!


Our Media Relations Manager will be responsible for developing and executing a media relations program that educates consumers about the benefits of ebikes and builds on Rad Power Bikes position as the category leader. This role will report into our Senior Public Relations & Communications Manager.

Why You’re Rad (about you):

  • 6+ years of experience in media or public relations at a fast-paced, news-driven organization - in house, agency, or both
  • 4+ years of direct experience designing the media strategy, conducting outreach and securing earned coverage in top tier business, consumer, and technology press

  • Proven ability to build relationships with journalists and a strong desire to work with the press on a proactive and reactive basis

  • Highly adaptable, able to manage multiple deadline-driven projects and make tough decisions on priorities when needed

  • Great communicator, a brand ambassador, and possess the know-how and initiative to get the job done while telling Rad Power Bikes’ story with consistent messaging and aggressive earned media goals

  • A deep understanding of the media, media climate, and news cycle

  • Exceptional writing and editing skills

Additional Requirements:

  • B.A. degree in Marketing, Advertising, Communications, or a related discipline

You get bonus points for:

  • Strong relationships with both local and national business and technology media outlets
  • Experience working in a startup environment

  • Experience working with a D2C or omnichannel brand

  • Experience with bikes, ebikes, or electric vehicles

Had you been with us last month, you would have:

  • Worked with the team to divide and conquer management of inbound inquiries with a wide range of press, including vetting the opportunity, providing a recommendation based on current resources and priorities and drafting proposed responses

  • End-to-end management of executive interviews with top tier national business press (developed briefing materials, created talking points, prepared the spokesperson, managed follow-up, etc.)

  • Created and executed the consumer press strategy for two new product launches

  • Worked with internal teams to turn technical product details into a value proposition that gives consumers who have never heard of ebikes before a reason to believe and consider

  • Developed content for press releases, messaging frameworks, pitches, etc.

  • Kept a pulse on the industry and cultural trends affecting the business and made appropriate Proactively pitched stories about the brand and its leaders, commercial division, company announcements, and product releases to maintain a steady drumbeat of earned media coverage

  • Leveraged existing relationships and cultivated new contacts within business, technology and lifestyle media

  • Leveraged content created by marketing team throughout media relations

  • Monitored, analyzed, and communicated PR results, then provided go-forward recommendations based on learnings

  • Additional duties & overtime as required

Rad Power Bikes is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.


If you need assistance or an accommodation due to a disability, you may contact us at 800-939-0310 or jobs@radpowerbikes.com.


Recruitment Agencies: Although we value the services you provide, at this time we are not leveraging external 3rd party recruitment resources for this search. Should those needs change, we will seek your assistance directly.

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