Communications Specialist-School of Medicine

Communications Specialist-School of Medicine

25 Feb 2024
West Virginia, Morgantown, 26501 Morgantown USA

Communications Specialist-School of Medicine

Vacancy expired!

As a key


member of the School of Medicines marketing and communications team, this experienced


communicator will be responsible for identifying, shaping and developing


high-quality content for news, marketing, and communications materials. This


is a Morgantown-based role that serves the School of Medicines Eastern


Campus and the Morgantown Campus Department of Ophthalmology.



This position


provides a wide range of communications assistance to the Department, including


news and publication writing, photography, videography, content strategy and


execution. This position will also provide support in writing/editing feature


stories, press releases, fact sheets and web content using both print and


digital storytelling.



This position


is also responsible for developing and managing content for the Departments


website, electronic message boards/Infostation system and contributing/managing


Department-level social media content for various social media platforms.



This person will


work as a member of the School of Medicines Marketing and Communications


Team, which ultimately serves as a member of University Relations Health


Sciences and frequently collaborates with WVU Medicines Marketing Office.



MINIMUM QUALIFICATIONS:

EDUCATION,



CERTIFICATION, AND/OR LICENSURE:

1.



Bachelors degree; preferably in


communications, journalism, marketing, English, or a related field.



EXPERIENCE:

1.



3 years in



one of the following:

a


news, communication, marketing, advertising, or public relations program for


a healthcare organization, college, news media organization, government


agency, business, or other large knowledge-based organization, or


interviewing,


writing, and editing, or


media


relations



2.



OR 2 years of


web content creation, editing, and/or strategy.



CORE


DUTIES AND RESPONSIBILITIES: The


statements described here are intended to describe the general nature of work


being performed by people assigned to this position. They are not intended


to be constructed as an all-inclusive list of all responsibilities and


duties. Other duties may be assigned.



1.



Promotes wider public recognition,


awareness and support of the Department(s) and the activities and


achievements of students, residents, fellows, faculty and alumni; and its


outreach efforts.



2.



Develop content strategy aligned with


short-term and long-term marketing targets



3.



Serves as a writer and assist with the


planning, development, production and assessment of communications in all


media. Develops multimedia content, including digital video, audio and still


photography.



4.



Coordinates Department websites and creates effective written and


multimedia web content for education, employee-, patient- or


research-oriented sites with an understanding of best internet practices. Ensures consistency and effectiveness


of presentation for all website elements, including content and image


optimization and page structure. Adopts


new technologies as industry standards grow and change.



5.



Maintains regular and frequent contact


with sources in the hospital, clinics, departments and centers to solicit


relevant information to highlight and promote Department(s) achievements


through distribution of news releases, opinion pieces, web features and other


communication vehicles.



6.



Develops graphic content for


electronic billboards/Infostations at multiple locations.



7.



Serves as a liaison


between WVU Medicine Marketing and the Department



8.



Works closely with School of Medicine


colleagues and others to ensure all materials are properly branded using the


WVU brand/style/trademark guidelines.



9.



Serve as a content editor for


externally-facing, faculty produced writing projects.



10.



Assists, as


needed, with Health Sciences and University events as assigned. Facilitates production of publicity


materials for events and other unit activities.



11.



Demonstrates the capacity to


understand the significance of assigned areas, and places information before


faculty, staff and the public in an accessible and compelling form.


Coordinates with other communicators from across the University and WVU


Medicine to achieve this goal.



12.



Organizes and coordinates the work of


other staff and students as assigned.



13.



Maintains positive relations with


public, state and federal officials, as well as WVU constituency groups and


stakeholders.



14.



Performs miscellaneous job duties as


assigned.



PHYSICAL


REQUIREMENTS: The


physical demands described here are representative of those that must be met


by an employee to successfully perform the essential functions of this job.


Reasonable accommodations may be made to enable individuals with disabilities


to perform the essential functions.



1.



Operate office equipment, including a


computer, copier, etc.



2.



Ability


to travel to Eastern campus, or regional Ophthalmology sites as needed



WORKING


ENVIRONMENT: The work


environment characteristics described here are representative of those an


employee encounters while performing the essential functions of this job.


Reasonable accommodations may be made to enable individuals with disabilities


to perform the essential functions.



1.



Office


environment



Date


Reviewed/Revised: February 2021

Job Details

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