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As a key
member of the School of Medicines marketing and communications team, this experienced
communicator will be responsible for identifying, shaping and developing
high-quality content for news, marketing, and communications materials. This
is a Morgantown-based role that serves the School of Medicines Eastern
Campus and the Morgantown Campus Department of Ophthalmology.
This position
provides a wide range of communications assistance to the Department, including
news and publication writing, photography, videography, content strategy and
execution. This position will also provide support in writing/editing feature
stories, press releases, fact sheets and web content using both print and
digital storytelling.
This position
is also responsible for developing and managing content for the Departments
website, electronic message boards/Infostation system and contributing/managing
Department-level social media content for various social media platforms.
This person will
work as a member of the School of Medicines Marketing and Communications
Team, which ultimately serves as a member of University Relations Health
Sciences and frequently collaborates with WVU Medicines Marketing Office.
MINIMUM QUALIFICATIONS:
EDUCATION,
CERTIFICATION, AND/OR LICENSURE:
1.
Bachelors degree; preferably in
communications, journalism, marketing, English, or a related field.
EXPERIENCE:
1.
3 years in
one of the following:
a
news, communication, marketing, advertising, or public relations program for
a healthcare organization, college, news media organization, government
agency, business, or other large knowledge-based organization, or
interviewing,
writing, and editing, or
media
relations
2.
OR 2 years of
web content creation, editing, and/or strategy.
CORE
DUTIES AND RESPONSIBILITIES: The
statements described here are intended to describe the general nature of work
being performed by people assigned to this position. They are not intended
to be constructed as an all-inclusive list of all responsibilities and
duties. Other duties may be assigned.
1.
Promotes wider public recognition,
awareness and support of the Department(s) and the activities and
achievements of students, residents, fellows, faculty and alumni; and its
outreach efforts.
2.
Develop content strategy aligned with
short-term and long-term marketing targets
3.
Serves as a writer and assist with the
planning, development, production and assessment of communications in all
media. Develops multimedia content, including digital video, audio and still
photography.
4.
Coordinates Department websites and creates effective written and
multimedia web content for education, employee-, patient- or
research-oriented sites with an understanding of best internet practices. Ensures consistency and effectiveness
of presentation for all website elements, including content and image
optimization and page structure. Adopts
new technologies as industry standards grow and change.
5.
Maintains regular and frequent contact
with sources in the hospital, clinics, departments and centers to solicit
relevant information to highlight and promote Department(s) achievements
through distribution of news releases, opinion pieces, web features and other
communication vehicles.
6.
Develops graphic content for
electronic billboards/Infostations at multiple locations.
7.
Serves as a liaison
between WVU Medicine Marketing and the Department
8.
Works closely with School of Medicine
colleagues and others to ensure all materials are properly branded using the
WVU brand/style/trademark guidelines.
9.
Serve as a content editor for
externally-facing, faculty produced writing projects.
10.
Assists, as
needed, with Health Sciences and University events as assigned. Facilitates production of publicity
materials for events and other unit activities.
11.
Demonstrates the capacity to
understand the significance of assigned areas, and places information before
faculty, staff and the public in an accessible and compelling form.
Coordinates with other communicators from across the University and WVU
Medicine to achieve this goal.
12.
Organizes and coordinates the work of
other staff and students as assigned.
13.
Maintains positive relations with
public, state and federal officials, as well as WVU constituency groups and
stakeholders.
14.
Performs miscellaneous job duties as
assigned.
PHYSICAL
REQUIREMENTS: The
physical demands described here are representative of those that must be met
by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions.
1.
Operate office equipment, including a
computer, copier, etc.
2.
Ability
to travel to Eastern campus, or regional Ophthalmology sites as needed
WORKING
ENVIRONMENT: The work
environment characteristics described here are representative of those an
employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions.
1.
Office
environment
Date
Reviewed/Revised: February 2021