Manager, Marketing & Communications -Rockefeller Neuroscience Institute

Manager, Marketing & Communications -Rockefeller Neuroscience Institute

24 Nov 2024
West Virginia, Morgantown, 26501 Morgantown USA

Manager, Marketing & Communications -Rockefeller Neuroscience Institute

Vacancy expired!

The manager


of RNI marketing and communications is responsible for the overall management


of the creation and execution of strategic marketing plans that support RNIs


strategic business priorities and operational goals. This person will lead


the marketing and communication initiatives in support of the RNI. The marketing manager must have: the ability to work within many


areas of marketing and communications, including supervising team members;


managing campaign budgets; placing media buys in a variety of formats (print,


digital, out-of-home, broadcast); managing marketing campaigns across


multiple marketing channels; planning and executing the social media strategy


in support of assigned services; managing all internal and external


communications; managing media relations for the RNI; and developing copy and


content that can be repurposed across multiple outreach channels. This


person will lead the marketing and communications for clinical, academic, and


research components of RNI.



MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR



LICENSURE:

1.



Bachelors degree in marketing,


business, communications, public relations, journalism, or related field



EXPERIENCE:

1.



(7) seven years of experience in


marketing, corporate communications, news media, public relations, or


journalism.



PREFERRED QUALIFICATIONS:
EXPERIENCE:

1.



10 years of experience in healthcare


marketing.



CORE


DUTIES AND RESPONSIBILITIES: The


statements described here are intended to describe


the general nature of work being performed by people assigned to this


position. They are not intended to be constructed


as an all-inclusive list of all responsibilities and duties. Other


duties may be assigned.



1.



Providing


counsel and thought leadership to the RNI senior leadership team on all


matters related to marketing, communications (both internal and external),


public relations, and media relations.



2.



Writing, copy-editing, proofreading, and repurposing


content marketing deliverables (e.g. collateral, web pages, blog posts,


whitepapers, or case studies) or oversee and direct the creation of such


deliverables.



3.



Serving as the RNIs primary spokesperson on


all media matters.



4.



Developing and managing a rich


content/editorial calendar that attracts a qualified audience.



5.



Supporting the creation of digital graphics


and basic design and layout of materials.



6.



Managing marketing automation and managing


digital marketing campaigns.



7.



Measuring and reporting performance of


outreach campaigns against set goals (ROI and KPIs).



8.



Planning and executing SEO/SEM and display


advertising campaigns.



9.



Developing content/campaigns across owned and


earned social channels, including, but not limited to posts, tweets, status


updates, photos and videos to drive consistent, relevant traffic and


engagement.



10.



Developing and updating company presentations


utilizing PowerPoint (e.g. new and existing templates).



11.



Managing and directing any activities related


to conferences and events.



12.



Establishing and maintaining critical


relationships with media contacts, organizations, and key influencers.



13.



Managing and coordinating marketing strategies


to meet changing market and competitive conditions.



14.



Overseeing (including but not limited to):

database management, reporting and analytics, monitoring industry trends and


best practices, maintaining marketing materials, and tradeshow / event


support.



15.



Leading, mentoring, and growing a team of


junior members.



16.



Developing and managing a budget. Plans,


develops, and defends budget recommendations, work goals, measurements, and


training requirements necessary to provide quality service to clients.



17.



Providing outstanding and highly responsive


service to internal clients.



PHYSICAL


REQUIREMENTS: The


physical demands described here are representative of those that must be met by an employee to successfully perform the


essential functions of this job. Reasonable accommodations may


be made to enable individuals with disabilities to perform the


essential functions.



1.



Prolonged sitting at a desk, some walking,


lifting and carrying of marketing materials up to 25 pounds



WORKING


ENVIRONMENT: The work


environment characteristics described here are representative of those an


employee encounters while performing the essential functions of this job.


Reasonable accommodations may be made to enable


individuals with disabilities to perform the essential functions.



1.



Normal office working environment



SKILLS



AND ABILITIES:

1.



Must have strong creative and professional


writing skills.



3.



Highly proficient with Adobe Creative Suite.



4.



Highly proficient with Microsoft Office


(Word, Excel, PowerPoint, Outlook)



5.



Familiarity with CRM.



6.



Familiarity with SEO and SEM best practices.



7.



Familiarity with web-based CMS and marketing


analytics tools (Google Analytics a plus).



8.



Working knowledge of HTML, CSS, and


JavaScript development and constraints.



9.



Direct work experience in the healthcare


industry, preferred.



10.



Strong Independent project management skills



11.



Firm understanding of print production and


management.



12.



Capable of handling multiple tasks with


competing priorities under minimal supervision.



13.



Identify trends and insights, and optimize spend


and performance based on the insights.



14.



Able to think critically and exercise


independent judgment and discretion.



15.



Technology-savvy and resourceful.



16.



Strong analytical skills and data-driven


thinking.



17.



Results-oriented and solution-focused with a


problem-solving attitude.



18.



Highly organized and able to exercise strong


attention to detail.



19.



An effective communicator in speaking and


writing.



20.



Self-motivated with a learning attitude and a


sense of urgency.



21.



Display strong management skills in tasks as


well as ability to manage the greater team



22.



Manages budget on a daily basis



23.



Manages dissemination of WVU Medicines


Policies and management systems



24.



Possess a high level of emotional


intelligence.



Date


Reviewed/Revised: September 2020

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