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About LumenLumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.The RoleThe Campaign Manager is a collaborative, whole-brained strategist and an expert implementer who combines creative thinking, data-driven strategy, and deadline-driven accountability to plan and deliver integrated marketing campaigns. This cross-functional and global role works with product marketing, business unit and regional marketing teams.This role serves as a central hub of information and communication, and will lead the following campaign-specific efforts:Campaign planning – Collaborate with a variety of internal stakeholders such as business unit and product marketing teams to chart biannual campaign roadmaps; Ensure each campaign phase has the right mix of deliverables, and is filling gaps in content journey; Schedule and deliver on time iterative phases of campaign creative builds
Core deliverables: Campaign Plan, Roadmap, Creative Briefs, Kickoff Presentations
Campaign activation strategy – Creates purpose-built creative activation plays/”recipes” to help BU marketing teams accelerate time to market and simplify execution of core campaign assets.
Core deliverables: Campaign Bill of Materials, Campaign Activation Playbook
Content strategy – Plan and outline content marketing assets that accelerate the buyer’s journey; Implement proven, best practice-based content strategies AND source ideas for new and innovative content types; Apply campaign and subject matter knowledge to content briefs and creative kickoff presentations to drive focus and inspire break-through creative.
Core deliverable: Content Maps and Outlines
Research and insights – Gather insights from performance metrics, content analysis and creative testing to enable internal teams to make data-informed decisions.
Core deliverable: Research Summary Reports
The Main ResponsibilitiesCampaign planning:Lead biannual/quarterly campaign planning efforts and weekly cross-team campaign status meetings to develop and maintain the Campaign Plan and Roadmap
Develop the bill of materials for integrated global marketing campaigns that drive engagement across digital channels including social, paid media and content
Communicate and drive all workflows toward planned milestones and deadlines
Prepare and conduct creative kickoff presentations
Review draft creative work for accuracy, strategic approach, and message alignment
Develop and share knowledge about enterprise technology, target audiences, and the IT buyer’s journey
Manage overall campaign timeline by coordinating across project management, creative, product marketing and BU marketing stakeholders
Evangelize the campaign framework and creative development process
Engage stakeholders with clear, consistent, and effective communication
Content strategy:Regularly audit and review campaign content marketing assets to identify necessary content updates and new content needs to support the campaign
Distill long-form “pillar” content into outlines for claim-based creative and snackable content. Write content briefs and outlines
Contribute topic ideas to the editorial calendar for the corporate blog and manage development
Research and insights:Collaborate with various sources to track and analyze campaign content performance
Help creative leadership identify opportunities for creative and message testing
Manage customer research and testing projects with third-party vendors
Interpret testing results and present findings to creatives and stakeholders
Additional ResponsibilitiesCross-team/cross-functional contributions:Creative Services – Support writers and designers by ensuring all content is on strategy, on message, and optimized for digital experiences. Be an arbiter of marcom best practices.
Product Marketing – Support the development of a claims-based premier/pillar content by advising on the types of claims and content needed to support and extend campaign initiatives.
Business Unit Marketing – Support BU marketing demand and lead gen campaigns by ensuring content and digital needs are covered in the campaign BOM.
Customer Engagement Marketing – Support the development of campaign-aligned customer case studies by reviewing drafts and advising on product focus and messaging. Communicate gaps needing to be filled to support our hero product portfolio.
What We Look For In A CandidateRequired:Bachelor's degree or equivalent education and relevant experience
Strong communication skills, both written and verbal
Enterprise technology knowledge (or close equivalent)
Expertise in digital marketing, content strategy, and IT buyer’s journey
Experience leading cross-functional teams
High level thinker with a propensity for details and organization
Creative, enthusiastic, and collaborative
Preferred:Experience at a creative agency in an account or strategy role
Requisition #: 273851When applying for a position, you may be subject to a background screen (criminal records check, motor vehicle report, and/or drug screen), depending on the requirements for the position. Job-related concerns noted in the background screen may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.EEO StatementWe are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.NOTE: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.DisclaimerThe above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.Salary RangeSalary Min :72540Salary Max :161520This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. (https://jobs.lumen.com/global/en/compensation-information) We're able to answer any additional questions you may have as you move through the selection process.As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. (https://centurylinkbenefits.com)Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.Salary RangeSalary Min :72540Salary Max :161520This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job's location. We offer competitive pay that varies based on individual experience, qualifications and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss with us as you move through the selection process.
