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DescriptionYou Lead the Way. We’ve Got Your Back.At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what’s possible — and we’re proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtuallyThe Consumer Banking team, within the Global Consumer Services Group (GCSG) at American Express, was created to meet the financial services needs of our customers and build upon a broader Membership promise. This new and growing team will drive AXP’s innovation in banking services, identifying customer needs and innovating around new digital banking products that deliver differentiated value. As a growing team, we are looking for colleagues who enjoy building from the ground up, have a strong external perspective and will roll up their sleeves to accomplish common goals.The Senior Manager, Customer and Product Strategy will be an essential part of the core team responsible for ongoing management and evolution of the new Consumer Rewards Checking product, with a particular focus on defining and delivering engagement strategies to drive adoption (acquisition) and sustained usage. This person will also help define the broader strategic roadmap for the product, including identifying future product enhancements based on customer feedback, Enterprise priorities, and broader industry trends.Key responsibilities include:Partner cross-functionally to define acquisition and loyalty strategies for our customers, including identifying both short and long-term goals as well as messaging hierarchy and positioning
Own and champion the use of a customer segmentation strategy to drive both acquisition and loyalty engagement
Define and develop key product features and capabilities, resulting in best-in-class internal systems and customer-facing experiences to drive sustained usage
Derive insights from product engagement metrics, internal best practices, external trends, and direct customer feedback to inform future enhancements
Maintain a cross-product view of product management and optimization, working closely with stakeholders within Consumer Banking, Corporate Banking, and Card products, including representatives from including Legal, Risk, Compliance, Finance, Marketing, and Product Development
QualificationsMinimum Qualifications:5 years experience in product management, marketing, or consulting/strategy roles
Strategic thinker with strong analytical, quantitative and problem solving skills, as well as the ability to proactively identify areas of opportunity and drive results
Exceptional interpersonal, leadership and influencing skills with the ability to work collaboratively with partners across different functions and levels
Prior experience partnering with complex, cross-functional teams
Excellent written and oral communication skills
Ability to work well under pressure in a fast-paced environment to deliver multiple priorities
Intellectual curiosity around the Banking space and external trends
Positive “roll-up your sleeves” attitude and ability to work with a ‘start-up’ mentality, including the flexibility to adapt as the organization grows and evolves
If the role you are applying for is designated as hybrid or onsite, you will be required to demonstrate that you have completed your primary COVID-19 vaccination series (i.e., 2 doses for Moderna/Pfizer and 1 dose for J&J) in order to work in or visit any of our offices. This requirement is subject to legally required accommodations.American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.US Job Seekers/Employees - Click here to view the “EEO is the Law” poster and supplement and the Pay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.Job: MarketingPrimary Location: United StatesSchedule Full-timeReq ID: 22020379
