Marketing Communications Specialist (Field Service Management)

Marketing Communications Specialist (Field Service Management)

02 Sep 2021
Wisconsin, Milwaukee, 53201 Milwaukee USA

Marketing Communications Specialist (Field Service Management)

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Job Description

Marketing Communications Specialist

Job Description

Marketing Communications

Location: Milwaukee, WI or Itasca, IL Office locations

Summary

This marketing position will be responsible for marketing activities to the Service industry. The primary objective of this position is to execute on strategic campaigns and programs which help drive the sales pipeline, increase brand awareness and provide communication activities.The position includes marketing planning and budgeting, campaign/project management, communication activities, development and execution of regional marketing plan.

Service Industry Defined

The Service industry is a major growth market for our company. In this role, the candidate will ideally have experience in B2B marketing to industries like manufacturing, telecom, utilities, and other companies who provide services like installations, repairs, and maintenance of products or complex assets.

Responsibilities

  • Assist in the development, execution and measurement of a comprehensive marketing plan that ultimately drives awareness, sales leads and pipeline.
  • Work in conjunction with the Business Development Team and the Demand Generation Team to create and execute outstanding lead generation programs.
  • Assist in Providing creative vision, writing, editing, and project management skills in creating campaigns to encourage maximum sales activity. Work individually and with a team in creating, scheduling, and planning projects/campaigns.
  • Work in conjunction with other functional/industry areas to deliver campaigns/activities that drive increased brand awareness and pipeline.
  • Project manage one-off campaigns / projects.
  • Research new programs and ideas that will drive future success
  • Measure and understand success factors (ie: pipeline growth, conversion rates, costs per lead, etc).
  • 10% -15% travel will be required.

Qualifications

  • Experience in B-to-B marketing most specifically in the area of business software applications
  • 1-2+ years of proven marketing communications experience
  • Ability to continually reset priorities, be flexible to rapidly changing market demands/conditions, and contribute to a strong team environment
  • Strong project management skills, along with excellent oral and written communications skills
  • Strong PowerPoint creation and editing skills
  • Demonstrated written communication and editing skills
  • Strong organization skills, attention to detail, and creative
  • Solid time and project management skills
  • A self-starter, strong work ethic, with personal initiative and drive
  • Ability to work independently without supervision and collaboratively with teams when needed
  • Ability to travel as needed; limited travel required

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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