Director of Marketing and Digital

The Director of Marketing & Digital will be responsible for implementing the marketing of the Wisconsin Herd with administration, marketing efforts, strategy, analysis, and brand development in accordance with the direction of the Milwaukee Bucks Marketing Team. The Director of Marketing & Digital will report directly to the President and will interface with all other departments of the company as needed to achieve goals including interfacing with the Milwaukee Bucks Marketing and Digital teams.

Duties and Responsibilities

• Supervise and delegate responsibilities to the Marketing & Digital team

• Coordinate all fan pack requests

• Develop and manage media buy plan for local market and outer market to ensure an ROI is in place for team advertising especially through driving walk-up tickets.

• Focuses on organic growth and engaging team fan base on a frequent and consistent basis through digital integration for Public Relations, Community Relations and Basketball related information which may include but is not limited to the following team accounts: Facebook, Twitter, Instagram, Snapchat, YouTube and LinkedIn

• Write and develop team’s e-newsletters

• Manages Team website layout and content updates

• Lead/attend meetings to plan, strategize and implement new and existing special events

• Day to day project management for the department

• Work with senior management and Director of Ticket Sales on the development and execution of Herd brand strategy and short and long term strategic marketing plan

• Develop e-marketing strategies, including development of new strategies.

• Collaborate with Director of Ticket Sales to analyze, develop and implement marketing and sales campaigns including Group Sales Managers on group and single game initiatives

• Participate in development of promotional events and campaigns to support sales efforts

• Measure ROI on advertising & promotional programs to increase the effectiveness and reduce the costs of sale

• Develop and manage fan and customer surveys, including evaluation of NBA research.

• Manage the Graphic Design process internally and within the Milwaukee Bucks

Annual Projects

• Update Team website and social media accounts to reflect updates for a new upcoming season

• Oversee development and production of marketing and sales collateral materials in collaboration with other departments that includes ticket design, credentials, game day program, digital graphics, sponsorship activation elements and related materials

• Work with Director of PR/CR to produce and design game day program

• Collaborate with PR/CR Director to manage, plan and execute fan engagement events including but not limited to: Season Ticket Holder events, Bar Network, and Draft Party

Game Day Responsibilities

• Delegate any and all mentioned below to Marketing Digital Team

• Take Photos, Videos and post engaging content live on all Team Social platforms

• Update and ensure that Snapchat Filter is up and running each game night

• Create photo albums on respective social platforms

• Capture theme and excitement of game

• Help Director of PR/CR as needed

Qualifications

• Must have at least 7+ years of experience in a Marketing, Digital, or similar role

• Bachelor’s degree in Marketing, Business, Sports Administration or a related degree

• Strong writing and communication skills, both technical and creative

• Proficient in Microsoft Word and Excel

• Ability to handle multiple, time-sensitive tasks simultaneously

• Willingness to work non-traditional work hours (including nights and weekends)

• Detail-orientated with the ability to manage projects from inception through execution

• Proven leadership ability to influence, develop and empower employees to achieve objectives with a team approach

• Dynamic personality that can present and integrate across departments