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The Content Strategist is part of Quad’s in-house Corporate Marketing team. The team is responsible for the strategy, planning and execution of B2B content, advertising, PR and sales presentation support. The team works in a fast-paced environment where workload and expectations are high and deadlines can be quick-turn. The team ideates and creates all brand and solution marketing content to fill the entire buyers journey from awareness to conversion.
The Content Strategist is an enthusiastic deep thinker proficient at uncovering unique insights. This person has the ability to translate the unique value of our solutions relative to the needs of our clients and business objectives and then develop relevant content and campaign strategies. This individual is a critical thinker adept at synthesizing complex and disparate information to gain insight. The Content Strategist also is a proficient writer/editor who understands the importance of a journalistic, storytelling approach to great content. Successful candidates will demonstrate the ability to take initiative, self-motivate and manage multiple projects.
Define and develop plans relative to Quad solutions for content that drives awareness, consideration, conversion of prospects/clients and when appropriate, employees
Collaborate with sales leaders, client strategists and business unit leaders to understand needs and objectives and then develop content plans and strategic creative briefs to support them
Understand the voice of customer and infuse it into value-based educational content
Collaborate with marketing team members to define goals and measure effectiveness of content
Assist with data/research methodologies and analysis
Prepare presentations to educate and support internal resources
Education/Experience: Bachelor’s degree in English or Journalism. Minimum 5 years of professional content marketing experience with a strong background in media/retail industry. Candidate must understand the difference between traditional advertising and inbound content marketing and have a track record of writing/developing a wide range of B2B content.
A natural problem solver, inclined to figure things out and confidently make decisions
High level of curiosity and inquisitiveness with a passion for marketing
Ability to think critically and analytically
Enthusiasm for following the latest industry news and developments
Outstanding interpersonal skills with a propensity to cut through the noise
Sees the big picture and pays attention to details
Ability to organize, prioritize and give guidance
Drug Free Workplace
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