Leadership DevelopmentMentor, equip, and develop marketing team members, creating a culture of clarity, excellence, and ownership.Champion a collaborative team environment that values innovation, accountable execution, and personal growth.Help shape and reinforce healthy team rhythms, boundaries, and communication patterns.Marketing Strategy & Channel OwnershipDevelop full-funnel marketing strategies across social, digital, email, paid media, SEO, out-of-home, and traditional channels.Leverage HubSpot to support email marketing strategy, landing page creation, audience segmentation, and campaign optimization.Maintain an informed understanding of industry trends while keeping a pulse on church-specific communication best practices.Contribute to the ongoing evolution of “big C” church marketing—ensuring CCV remains a leader, not a follower.Lead app promo strategy including feature awareness, engagement campaigns, and cross-channel promotion.Manage website content updates, structure, messaging alignment, and ongoing content improvements.Social Media StrategyArchitect and oversee social strategies that engage our communities, elevate ministry stories, support campuses, and reflect CCV’s personality.Partner with social creators and community managers to ensure content aligns with brand guidelines, church mission, and platform best practices.Paid Advertising & Media PlanningLead strategy and budget management for paid social, search, display, OOH, and traditional media buys.Evaluate campaign KPIs, optimize for ROI, and deliver measurable growth across awareness, engagement, and ministry participation.Manage vendor relationships and external media partners to ensure high-quality execution.Ministry & Seasonal CampaignsCollaborate with ministry, campus, and central teams to build strategic campaigns that support baptisms, events, classes, outreach initiatives, giving seasons, and more.Ensure each campaign communicates clearly, meets ministry objectives, and aligns with CCV’s overall marketing calendar and messaging pillars.Own and execute the annual master marketing calendar, ensuring alignment across ministries, strategic timing, and long-range planning.Project Management & ExecutionWork closely with project managers to shepherd initiatives from ideation through delivery.Help define goals, deliverables, timelines, and creative needs for campaigns and asset packages.Ensure all work is delivered on time, within budget, and aligned with quality expectations.Creative CollaborationInterface daily with the Creative Team—casting vision, shaping briefs, and ensuring assets support the strategy.Champion CCV’s brand voice, visual identity, and storytelling approach.Encourage bold creative thinking that supports clarity, mission, and impact.Write scripts for videos, announcements, campaigns, and key church moments to ensure message clarity and emotional resonance.Internal CommunicationsHelp build and maintain internal communication rhythms that keep staff, campuses, and leaders informed of upcoming events, strategies, and key pivots.Ensure clarity between central marketing and distributed ministry teams.Vendor & Contractor OversightSource, evaluate, and oversee outside creative vendors, contractors, and production partners.Ensure all outsourced work aligns with CCV’s standards and integrates smoothly into internal workflows.PR & Community AwarenessSupport PR efforts including message development, media relationships, press coordination, and reputation management.Contribute to strategies that enhance CCV’s presence in the broader Phoenix and global church community.Volunteer Development & Content CapturePartner with the VA team to scout, recruit, and develop volunteers for content capture, community engagement, social support, and event coverage.Build clear processes for training, quality expectations, and ongoing involvement. 
