Paid Media Specialist - RemoteLocation: SouthwestState/Territory:Department: Corporate Strategy Corporate Communications DeptDescriptionPaid Media SpecialistJob SummaryWe are interested in candidates with a strong background and passion in paid advertising and digital technologies with 6+ years of relevant experience. This role will sit on the Digital Strategy team and will work cross-functionally to plan and execute channel strategies as well as ad hoc paid media campaigns.Strong candidates are both detail and action-oriented; focused on marketing outcomes but capable of building and adhering to processes. The ideal person wants to dive in and learn our business, brings deep technical expertise in digital ad operations, and takes ownership of paid campaign performance.Key Responsibilities
Planning, configuring, and managing paid ad campaigns for 8+ client verticals and internal teams
Tracking, analyzing, and reporting results on campaign performance
Conducting keyword research, testing ad placement + copy, advising spend, and continuously adjusting and optimizing for efficiency
Owning paid search and social to drive qualified leads
Interfacing with internal stakeholders and teams to advocate for paid media, offer education and channel expertise
Prepare and present reports with insights to drive KPI, budget, and marketing strategy decisions
Help support the training and growth for more junior members of the team
Collaborate with the Digital Strategy and Marketing Strategy teams on CRO (conversion rate optimization) efforts, and maintaining a view of the entire user flow
Manage third-party paid media partnerships
Stay current on paid media practices, trends, and industry updates
The skills you’ll bring
Bachelor’s degree in related field, or equivalent work experience
6+ years of experience of in-platform paid advertising experience including Google, Bing and LinkedIn
Proven track record in managing both small and large budgets (ranging from $2k - $50k+ monthly spend)
In-depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy.
2+ years of experience building, defending, and reporting on paid media plans
2+ years of experience managing third party media partners
Passion for optimization, testing and learning systematic strategies to improve performance
Experience helping teams and decision-makers manage expectations - and fielding calls, questions and requests
Can produce error-free work under tight deadlines
Can write and iterate on ad copy
Bonus Points for
B2B experience
Paid advertising certifications
Google Analytics/ Tag Manager experience
Hubspot experience
Experienced in ad serving and ad operations
Programmatic (DSP) buying/trading experience
Knowledge of web development technologies (HTML, JavaScript, CSS, etc.)
At POWER Engineers, you can have a rewarding career on every level. Our philosophy is simple: Do Good. Have Fun. Build Success.You’ll work on fun and challenging projects and initiatives. You’ll have the chance to make a positive impact on society and the environment. And you’ll find the support, coaching and training it takes to advance your career.Since we’re employee-owned, we get to make POWER a great place to work. That includes providing competitive compensation, professional development and a full benefit package:
Medical/Dental/Vision
Paid Holidays
Vacation/Paid Sick Leave
Voluntary Life Insurance
401K
Telehealth Benefit covers all providers
Maternity and Paternity Leave
New Dads and Moms Benefit program
Fertility Benefits
Gender affirming care
POWER is a fun engineering firm. That might seem contradictory to some, but it works for us!Salary DOE: The pay range for this position is $80,000-$120,000 per year; however, base pay may be higher or lower depending on the candidate's job-related knowledge, skills, and experience. This figure does not include additional compensation such as health benefits, vacation, 401k, etc.EOE, including disability/vets#LI-SH1 #LI-Remote
