Job Overview
We are seeking a creative and results-driven Social Media / Marketing Specialist to join our dynamic team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. The ideal candidate will possess a strong understanding of social media, Google, Yelp, content creation, and digital marketing trends. The ideal candidate will also help with updates, modifications, and content on the company websites. Canidate will be proficient managing Google and Yelp accounts, uploading information and videos, correcting information, and responding to reviews. Must be bilingual in English and Spanish to proofread all content.
Responsibilities:
Mange website content, upload new material, make changes as needed.
Create engaging and high-quality content tailored to target audiences, ensuring alignment with brand messaging.
Utilize SEO techniques and keyword research to optimize content for search engines and increase visibility.
Monitor social media channels for trends and insights through social listening tools, adapting strategies as necessary.
Manage social media advertising campaigns, including Facebook Advertising, to maximize reach and engagement.
Manage Google and Yelp accounts: including uploading material, managing content, and responding to reviews.
Analyze performance metrics using tools such as Google Analytics and Buffer to assess the effectiveness of campaigns and make data-driven decisions.
Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator) for social media posts.
Engage with followers through relationship management practices, responding to comments and messages in a timely manner.
Conduct proofreading of all content to ensure accuracy and adherence to brand standards.
Stay updated on the latest digital marketing trends and best practices in e-commerce and branding.
Qualifications:
Proven experience in social media management or a related field with a strong portfolio showcasing content creation skills.
Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
Familiarity with social media management tools like Hootsuite or Buffer for scheduling posts and tracking analytics.
Strong understanding of public relations principles and how they apply to social media strategies.
Excellent written communication skills with an eye for detail in proofreading content before publication.
Knowledge of web analytics tools to measure performance metrics effectively.
Ability to work collaboratively within a team environment while managing multiple projects simultaneously.
A passion for photography is desirable but not mandatory; experience in e-commerce is also a plus. Join us as we elevate our brand's online presence through innovative social media strategies!
THIS IS NOT A REMOTE POSITION
Please send resume if you meet required qualifications and are looking for an in-office position M-F 8am to 5pm.
Benefits include insurance options, paid sick time, laundry card, and more!
