The Director - Commercial Enablement will be responsible for building the function that makes our Sales, SDR, and customer teams faster to ramp, sharper in front of customers and ready for every launch. Appcast is entering a new phase of growth with ambitious goals, new verticals and products, and our commercial teams need a consistent, data-backed way to learn, sell and grow accounts. The Director will play a critical role in designing that system, proving its impact, and growing the enablement function. This individual will report directly to the CGO and act as a key catalyst for commercial excellence, helping the commercial organization scale efficiently while maintaining a consistent and differentiated customer experience. Job ResponsibilitiesCommercial Enablement Strategy Build and run a commercial enablement plan tied directly to Appcast's growth targets. Work with Sales, SDR and Customer Success leaders to diagnose capability gaps using pipeline, win-loss, and call data, then fix them. Set enablement priorities each quarter based on where the business needs the most lift. Sales & SDR Enablement Design and run onboarding that gets new sellers and SDRs productive fast. Roll out and reinforce a consistent sales methodology, discovery approach, and deal qualification standard. Support the coaching of teams on new logo acquisition, upsell and expansion through call reviews, deal workshops, and role plays. Customer Success Enablement Build programs that help Customer Success teams drive retention, adoption, and account growth. Equip customer-facing teams to explain performance results and recommend next steps with confidence. Launch Readiness Own field readiness for product launches, feature releases, and new vertical or segment plays: training, certification, and talk tracks. Partner with Product Marketing to turn positioning and messaging into repeatable skills, practice and adoption in the field. Run product certification and ongoing knowledge programs across customer-facing teams. AI & Tools Adoption Drive adoption of AI tools across the commercial team, such as call intelligence, AI coaching and research assistants. Partner with Revenue Operations, which owns systems and data, to make sure tools are used effectively and workflows stick. Measurement & Continuous Improvement Define enablement KPIs and report results to leadership quarterly. Track ramp, certification, adoption, and business impact, and retire programs that don't move the numbers. 
