Web Content Implementation Specialist (CMS/Sitecore)

Web Content Implementation Specialist (CMS/Sitecore)

Vacancy expired!

Kelly Services is seeking a Web Content Implementation Specialist for our Client in Scottsdale, AZ.

Job Title: Marketing Operations Web Content Implementation Specialist

Location: Scottsdale, AZ (Remote in AZ during COVID-19 then Onsite at the Scottsdale office)

Type: Contract (W2)
Pay Rate - $29/HR (W2)

Duration - 9 months (Possibility to convert after 6 months on assignment )

Schedule: Mon - Fri regular business hours

Start Date: 03/08/2021

JOB DESCRIPTION: Marketing Operations Web Content Implementation Specialist

Description :

The primary function of this role is to create web-based content for our customers to interact with marketing efforts, while also ideating and initiating marketing activities such as Split Tests. It leverages MarTech and Content technology platforms, and transforms marketing plans into interaction points across the client's customer base. You will use customer knowledge and models to tailor the interaction into a valuable multi-channel communication.

With this focus, you will work closely with internal marketing groups as well as technology implementers to help create execution plans, organize campaign marketing within their automation platform and database infrastructure, and set up structures to optimize multi-channel contact touch plans with a focus on inbound channels.

Responsibilities :

• Execute on content reuse strategies to leverage and web-optimize content coming from existing marketing materials
• Create and maintain the optimal personalized customer engagement experience with digital content, messaging, and discussions by optimizing placement
• Daily use of the Sitecore Content Management System (CMS) for creating and maintaining web content
• Develop consistent, user-centric, and engaging content that aligns with our brand and UX guidelines to support our overall web strategy
• Develop and execute Marketing activities such as Split Tests and report out on results
• Collaborates with subject matter experts, product managers, channel managers, content creators, and digital design to create and implement content.

• Actively stay up-to-date on the latest technologies and best practices in managing Web content, identifying potential areas of improvement, and recommending implementation strategies.
• Identify, implement and monitor content tests, tools, and innovative ways to engage web users.
• Collaborate with US-based and International Marketing teams to coordinate timely execution of digital marketing campaigns
• Collaborate with the Content Management System Development team to devise new approaches to template reuse
• Collaborate with the User Experience Team on maintaining a finite yet robust set of user experience templates to fulfill their needs

Qualifications :

• Advanced ability to write and edit interactive content based on web usability standards
• Understanding of how to write for consumer engagement, and how to appeal to different stages of the buyer lifecycle
• Proven ability to identify and create processes and procedures to maintain quality and efficiency
• Experience with web technology platforms/working with a content management system, such as Sitecore CMS
• Up to date with the latest trends and best practices in content marketing and digital content creation
• Detail oriented and maintain a high degree of quality
• Cross-functional project management skills, self-starter and accustomed to leading projects with little supervision and collaborating well across different disciplines
• Ability to manage multiple relationships with internal stakeholders and vendors.
• Ability to consolidate and analyze data from multiple sources
• Basic understanding of HTML, Markdown, CSS, SEO, Google Analytics, Blogging/WordPress and other web standards and tools
• Previous marketing experience a plus
• Familiarity with MarTech software solutions such as Salesforce and Hivemind a plus

If this position is of interest to you please share your updated word profile at and advise the best time and number at which you can be reached.

Shazneen Irani
Professional Technical Recruiter
Kelly Services, Inc.

kellyservices.com

Why Kelly ® ?


By partnering with Kelly® IT, you'll have direct connections to top companies around the globe-giving you the chance to put your tech skills to work on some of today's most intriguing, innovative, and high-visibility projects. In a world where change is the only constant, our unparalleled connections and IT market expertise help you take your skills exactly where you want to go. We're here to help you gain experience, keep learning, and move your career forward.

About Kelly ®


At Kelly, we're always thinking about what's next and advising job seekers on new ways of working to reach their full potential. In fact, we're a leading advocate for temporary/non-traditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.
Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.