Unitek Learning is looking for a creative, energetic Social Media Specialist who understands what makes people stop scrolling.This is a hands-on, entry-level role for someone who enjoys creating content, finding great stories and bringing brands to life across social media. The Social Media Specialist will help execute social media strategies across Unitek Learning’s colleges and programs, working closely with Marketing, Communications, campus teams and other stakeholders.From capturing student stories and campus events to creating Reels, TikToks and other short-form video content, this person will help showcase the people and experiences that make our organization unique.Job Responsibilities:Create engaging social content that builds awareness, grows audiences and encourages meaningful interaction across our social channels.Capture and produce photos, short-form video, interviews and other multimedia content featuring students, faculty, alumni, employees and campus life.Create and edit content for Instagram, TikTok, Facebook, LinkedIn, YouTube and emerging platforms using tools such as CapCut.Help execute social media strategies and campaigns in partnership with the broader Marketing and Communications teams.Identify compelling stories and social media opportunities across our campuses, programs and communities.Maintain social media content calendars and coordinate content around campaigns, events, milestones and organizational priorities.Schedule and publish content and monitor comments, messages and other audience interactions.Help ensure content reflects each institution’s identity while maintaining overall brand standards, voice and tone.Monitor social media trends and identify creative opportunities to increase engagement, reach and relevance.Track social media performance and use key metrics to understand what’s working and inform future content.Collaborate with campus teams and social media ambassadors to generate authentic local content.Help develop and share social media best practices with campus teams and ambassadors.Coordinate with external agency partners as needed.Attend campus and community events to capture and promote content in real time.Travel periodically to campuses and events to capture content and tell stories firsthand.
