Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.Your Work Shapes the WorldWhether it be groundbreaking products, best-in-class solutions, or creating a lifelong career, you can do the work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe. When you join Caterpillar, you are joining a team of makers, innovators, and doers. We are the people who roll up our sleeves and do the work to build a better world. We don’t just talk about progress and innovation. We make it happen. And we are proud of that because it helps our customers build and power our world – the roads, hospitals, homes, and infrastructure. Without a dedicated workforce, Caterpillar could not effectively meet our customer’s needs. Join us.It’s More Than a Job, it’s a Career - YouTube (https://www.youtube.com/watch?v=Wf0PVJdUOWo)A great opportunity for a Marketing Consultant to join our Global Mining Marketing team has become available. You will serve as a consultant and divisional expert in marketing, where decisions and recommendations are made to create and sustain competitive advantage for Hydraulic Mining Shovels, Electric Rope Shovels, and Draglines and ultimately drive revenue and business growth for Caterpillar.As a Marketing Consultant in the Mining team, you will need to demonstrate leadership skills: selling ideas and gaining consensus are central to success. As an individual contributor, you will lead or contribute to cross-functional teams, which requires effective communication, relationship-building skills, and the ability to work across business units and with the dealer network.What you will do:
Collaborating with the sales team to ensure sales enablement and marketing support on-demand generation activities to ensure an attractive return on marketing investment.
Developing and executing activities related to market analysis, customer segmentation, customer personae, customer decision journey, competitor analysis, industry positioning, campaign development, marketing asset development, metrics, and reporting.
Designing marketing messages, campaigns, and marketing assets through all marketing and communication channels while managing associated marketing budgets.
Negotiating, directing and collaborating with internal and external agencies as needed to ensure delivery of marketing campaigns on time and budget.
Providing marketing direction and input to enhance the NPI process.
Serving as a key member on strategic marketing projects.
Leading teams for specific projects.
What skills will you have:The ideal candidate will be detail-oriented and collaborative, with outstanding interpersonal skills and the ability to define risks, resolve problems, and gain alignment. Will have the ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences. Good human relations skills are required to develop a collaborative/cooperative working relationship with others inside and outside the business unit. They possess superior organization and prioritization skills, are self-motivated in completing their work, and have the confidence to make decisions and take initiative. Will be a fast learner and likes to constantly learn new platforms and tools as part of their work.Skill DescriptorsCustomer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.Level Extensive Experience: Facilitates creation of the 'right' products and services to resolve customer business issues. Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement. Advises others on creating customer focused environments in various scenarios. Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations. Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives. Communicates and models the criticality of customer focus as an organizational strategy.Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.Level Working Knowledge: Demonstrates experience participating in productive collaborative processes. Under guidance, initiates collaborative meetings. Assists in communicating shared goals with diverse groups and parties. Helps promote collaboration across generations, functions, regions, and levels. Helps solve business problems and meet business goals through collaborative processes.Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.Level Extensive Experience: Maintains balance between innovation and pragmatism. Challenges accepted ways of operating. Monitors innovations in field and explores usefulness in own function. Encourages, solicits, and rewards imaginative ideas. Supports experimentation and accepts occasional setbacks or failures. Finds new ways to approach problems.Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.Level Working Knowledge: Delivers helpful feedback that focuses on behaviors without offending the recipient. Listens to feedback without defensiveness and uses it for own communication effectiveness. Makes oral presentations and writes reports needed for own work. Avoids technical jargon when inappropriate. Looks for and considers non-verbal cues from individuals and groups.Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.Level Working Knowledge: Provides prompt and effective responses to client requests and interactions. Monitors client satisfaction levels on a regular basis. Alerts own team to problems in client satisfaction. Differentiates the roles and responsibilities in a business relationship. Works with clients to address critical issues and resolve major problems.Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.Level Basic Understanding: Explains how a sense of competition with industry counterparts can motivate greater productivity. Identifies the key elements of the business strategy. Demonstrates the ability to articulate how own work supports the business strategy. Seeks help to clarify elements of the strategy that are beyond the group's influence.Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).Level Working Knowledge: Works with vendors to assure that products or services are delivered to time and quality specifications. Provides feedback on vendor performance to responsible contract administrators. Resolves routine issues or problems with vendors in organization's best interest. Identifies communications bottlenecks and recommends appropriate solutions. Builds effective working relationships with counterparts in vendor or supplier's organization.Promotion and Marketing Communications : Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.Level Extensive Experience: Analyzes the psychology of marketing communication and incorporates the routes to persuasion in the marketing plan. Compares and contrasts the benefits and drawbacks of different types of marketing communication techniques. Delivers various promotional and marketing communications that engage the target audience, respond to their questions and concerns and produce specific outcomes and impact. Develops a clear and complete understanding of needs and problems through careful listening, probing, reflecting, and summarizing. Develops a marketing communication strategy that focuses on promoting the distinctive value proposition of the product or service being offered. Guides the team members in developing a marketing communication plan and strategy.Degree and Experience Requirement:
A bachelor’s or master's degree in communications, Marketing, Digital, Media, or related fields.
7+ years of relevant work experience in marketing and communications or 7+ years of relevant experience with mining equipment.
2+ years of demonstrated proficiency in building and executing B2B multi-channel marketing campaigns and/or programs or MBA.
Top Candidates will also have:
Confident to work alone and be self-motivated
Understanding of Caterpillar mining equipment portfolio.
Proficiency in Office 365 suite of tools: Excel, PowerPoint, Outlook etc.
Understanding and ability to analyze, report, and optimize campaign performance.
Ability to quickly understand technology changes and drive advancement within the organization.
Experience managing 3rd party marketing and advertising agencies.
Demonstrated leadership and organizational skills.
Ability to partner and build relationships across matrix organizations at various levels.
Self-starter and energetic team player
Ability to work on complex projects
An interest in process improvement
Excellent problem-solving skills – strategic, inquisitive, solution-focused, and engaged in peer-to-peer support.
Be a user of or willing to learn tools such as PowerBI/Tableau.
Additional information:The location for this position is Tucson, AZ.This position will require 15 % travel.Sponsorship is not available.Relocation assistance is not available for this position.For more information, visit caterpillar.com. To connect with us on social media, visit caterpillar.com/social-mediaEmployee benefit detailsOur goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just a salary because we value your performance. We offer a total rewards package that provides benefits on day one (medical, dental, vision, RX, and 401K) along with the potential of an annual bonus.Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).Final detailsPlease frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.Posting Dates:February 23, 2024 - March 1, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .There’s more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.Our culture, like everything at our company, is made possible by each employee’s contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we’ve built.
