RESPONSIBILITIESServe as the strategic customer lead for assigned retailer, acting as Red Bull's senior partner in shaping multi-year category growth agendas for the Front-EndDevelop and champion a long-term vision for Front End total single serve beverage solutions that enhance convenience, drive incremental purchases, and improve overall trip conversion.Influence future assortment and modular strategies to expand energy's presence, increase market share of total single serve beverage and optimize productivity across Front EndShape the future design, placement, and execution standards for impulse single serve beverage category destinations that elevate the shopper experience and drive profitable growthAnticipate evolving competitive dynamics and proactively develop strategies that increase category productivity while supporting sustainable growth of the Energy segment and total single serve beverages.Identify emerging shopper, category, and retail trends to inform future growth strategies and create competitive advantages for assigned retailer and Red Bull.Assist in the development of holistic, strategic category recommendations taking into account consumer and market trends, assortment, space, merchandising, etc.Customer service and start-up mindset, eager to elevate the entire Energy Drink Category utilizing a shopper-first approachCreate and lead shopper and category centric presentations, founded in research and data analysis that support the retailer’s category performance objectivesLeverage Shopper and Consumer insights to identify key shopper groups or purposes within the channel to inform Walmart growth strategiesApply third party research resources (including Luminate Customer Perception, Numerator, Mintel, Kantar, etc.) to inform and direct strategy for the retailer and the category
