VP of CPG Media Sales (Remote)

VP of CPG Media Sales (Remote)

08 Nov 2025
Arkansas, Little rock, 72201 Little rock USA

VP of CPG Media Sales (Remote)

The VP of Sales, CPG is responsible for all pipeline business and revenue achievement within the Vestcom Media Solutions (VMS) team at the Headquarter CPG level. In this role, you will lead a team of National CPG sales professionals to overachieve sales targets and unlock new opportunities for the company. As a member of the VMS leadership team, you will collaborate with various functional and business teams fostering an environment of teamwork, excellence, and inclusion. As a leader in this space you will interact with executive level clients as well as internal senior leaders in order to communicate opportunities and win business.  Qualifications:Lead the formulation and execution of sales strategies & plans across CPG Headquarter accountsFocus on educating the market on Vestcom Media Solutions (VMS) value proposition and motivate clients to shift media budgets and close strategic opportunitiesPenetrate and develop high level customer relationships with senior client leadership contacts across territory, ranging from Brand Managers, Agency VP’s, and VP of National Shopper Marketing rolesMust possess strong analytical skills and the ability to understand key retailer and CPG measurement criteria on both topline and bottom-line metrics Comfortable with carrying and exceeding quota in the high tens of millionsManage, hire and develop the CPG Headquarters sales team into a collaborative and strategic selling entityGuide prospecting approaches, sales presentations, and proposals to drive team to develop recommendations that position VMS value proposition as a necessary part of the brand Marketing MixManage Sales pipeline across the team and deliver consistent close rates to achieve Sales goalsProvide detailed and accurate sales forecasting utilizing existing CRM toolOptimize and oversee sales staff compensation and incentive programs that motivate the sales team to overachieve their sales targetsDefine and coordinate sales training programs that enable staff to achieve their potential and support company sales objectivesMonitor customer, market, and competitor activity and provide feedback to company leadership team and other company functionsAbility to understand market dynamics, as well as evangelize and execute behind next generation (i.e. digital) solutions that are introduced into marketHave exceptional listening skills and the ability to identify new opportunities and apply creative problem solving abilitiesWork cross functionally with other members of the Vestcom Executive, Marketing, Strategy, Business Development, Finance, Solutions and Shopper teams to support the sales process

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