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SummaryContent Strategy PlannerAt our Company, we grow People, Brands, and Businesses!We are seeking a dynamicContent Strategy Planner to be responsible for understanding a brand’s digital ecosystem and developing online communication programs that define contextual territories and content types that will engage and endear audiences. With an emphasis on social content, this role combines both social media and content strategy to develop objective driven communications across owned, earned and paid channels to drive meaningful consumer engagement. Early education category experience is vital, and/or experience within CPG categories that target moms and parents. Leading the development of content planning, social creative ideation, and managing integrated editorial calendars is central to this role. The Content Strategy Planner is also expected to keep abreast of trends in social media and content marketing. An understanding of measurement, performance, and optimization is critical for the success of the business as more brands pivot from traditional advertising to digital, and from persuasion to providing value and utility.Take this opportunity to join North America’s leading business solutions provider and build your career working with amazing people in a growing industry! Apply today!What we offer:
Full-Time Benefits (Medical, Dental, Vision, Life)
401(k) with company match
Training and Career Development
Generous Paid Time-Off
Responsibilities:
Lead the ideation, development, execution, and measurement of content marketing that exceeds the creative brief and editorial calendar, assessing the existing market presence of the brand and the competitive set; help identify opportunities and risks within a fixed budget.
Manage campaigns, deployment and market response, ensuring content is being executed on strategy; raise issues when it veers off the path and be able to get it back on brief.
Work with analytics to measure the return on content investment; take corrective action as necessary.
Innovate on existing assets and create sales materials, write and execute compelling sales content such as collateral, white papers, proposals, presentations, statements of work and responses to RFPs/RFIs. May coordinate necessary approvals and/or produce and deliver critical messages for senior leaders.
Work with Sales Executives to develop and deliver customer demonstrations and prototypes with communications plans and programs.
Determine proposal concept by identifying and clarifying opportunities and needs; studying requests for proposal (RFPs); attending strategy meetings.
Qualifications:
Bachelor's Degree inMarketing, Communications or related fieldor equivalent experience required
5+ years of experience in content marketing or social media marketing
Agency side experience
Early Education category experience
Worked on brands that moms and parents are a core audience
Creativity: Find new and compelling ways to convey solution positioning and value props
ResponsibilitiesThe Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.Position SummaryThe Content Strategy Planner is responsible for understanding a brand’s digital ecosystem and developing online communication programs that define contextual territories and content types that will engage and endear audiences. With an emphasis on social content, this role combines both social media and content strategy to develop objective driven communications across owned, earned and paid channels to drive meaningful consumer engagement. Early education category experience is vital, and/or experience within CPG categories that target moms and parents. Leading the development of content planning, social creative ideation, and managing integrated editorial calendars is central to this role. The Content Strategy Planner is also expected to keep abreast of trends in social media and content marketing.An understanding of measurement, performance and optimization is critical for the success of the business as more brands pivot from traditional advertising to digital, and from persuasion to providing value and utility.Essential Job Duties and Responsibilities
Lead the ideation, development, execution and measurement of content marketing that exceeds the creative brief and editorial calendar, assessing the existing market presence of the brand and the competitive set; help identify opportunities and risks within a fixed budget. Manage campaigns, deployment and market response, ensuring content is being executed on strategy; raise issues when it veers off path and be able to get it back on brief Work with analytics to measure the return on content investment; take corrective action as necessary Participate in both pre-sales meetings and sales calls and get feedback from sales teams to optimize and improve sales enablement assets, slide decks, training, and messaging. Develop goals and tactical plans to improve new customer acquisition and existingcustomer upsell and retention. Document personas and the buyer's journey and identify the critical content needed tohelp prospects and existing customers research and use Adlucent’s services. Partner with marketing and update/leverage client successes/data when planning for pitches and leading the RFP process working with the Integrated Digital Marketing Specialist.
May Work with Sales Executives to develop and deliver customer demonstrations and prototypes with communications plans and programs.Supervisory ResponsibilitiesDirect Reports
This position does not have supervisory responsibilities for direct reports
Indirect Reports
May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
Travel is not an essential duty and function of this job. Driving is an essential duty or function of this job.
Choose an item. 10 %Minimum QualificationsTh e following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job.Education Level: (Required): Bachelor's Degree or equivalent experienceField of Study/Area of Experience: Marketing, Communications or related field
5+ years of experience in content marketing or social media marketing
Agency side experience
Early Education category experience
Worked on brands that moms and parents are a core audience
Skills, Knowledge and Abilities
Experience creating content and developing strategies to deliver and measure content effectiveness
Strong project management skills and have the ability to execute at both a strategic and tactical level.
Strong communication skills, including experience producing content for multiple channels
Creativity: Find new and compelling ways to convey solution positioning and value props
Originality of thought, self-driven curiosity to read, research and identify relevant content trends
Ability to make oral presentations
Good interpersonal skills
Strong writing skills, great interpersonal skills, creativity, intellectual curiosity
Ability to work effectively with management
Conflict management skills
Excellent written communication and verbal communication skills
Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
Flexible and adaptable, able to change and alter according to changes in projects or business environment
Strong prioritization skills
The drive and determination to deliver unique, effective and creative content
Strong spelling, grammar, prooing; detail-oriented with excellent project management skills
Able to provoke and promote free thinking in order to generate ideas from brainstorming participants
Capable of articulating fundamental strategies of a creative idea
Experience in Brand Management, Customer Management, Category Management
Experience working with Vice President of Sales level and above positions
Environmental & Physical RequirementsOffice / Sedentary RequirementsIncumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.Additional Information Regarding The Company Job Duties and Job DescriptionsJob duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).Important InformationThe above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.The Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable federal, state and local laws including Fair Chance Initiative for Hiring (Ban the Box) Ordinances. All of our positions require the satisfactory completion of a background check. Please be aware that acknowledging or having criminal convictions does not constitute an automatic bar to employment. Factors including, but not limited to age and time of the offense, seriousness and nature of the violation, and rehabilitation will be taken into account.Primary Posting Location : City RogersPrimary Posting Location : State/Province ARPrimary Posting Location : Country USRequisition ID 2019-232162Position Type Full TimeCategory Marketing (Corporate): Integrated Marketing, Experiential Marketing
