DescriptionCome be an Employee-Owner of one of the nation’s largest producers of metal roofing and siding! We sell, manufacture, build, and distribute metal building components and packages. Since 1988 we’ve grown to over 13 locations nationwide. We make raving fans of our customers with our “right, on time, every time” commitment.So, who are we looking for? People who “Own It” – Commitment to the customer, the company, and each other:You are customer-focused with an eye for detail.You are reliable.People who “Can Do” – Our Attitude:
You are an innovative thinker pursuing continuous improvement.
You embrace teamwork.
You want to positively make an impact and open to change.
People who “Act in Love” – Treats others with humility, respect, kindness, honesty, patience, and self-control.You enjoy giving back to your community. We take great pride in the communities we live in, so we give back with our time and talents. Each year you can take paid time off to support a cause close to your heart. And what will you do?Summary: We are seeking a Digital Marketing Producer who can seamlessly integrate technology and creative design to drive our digital marketing initiatives forward. This role requires a unique blend of technical expertise and creative vision to strategize, execute, and optimize digital campaigns across various platforms and participate in the strategic process of achieving enterprise and business unit goals through integrated marketing campaigns.Core Functions: Implement, manage, support, and improve the company’s marketing technology stack and digital marketing platforms/profiles Utilize and represent marketing requirements to IT for various marketing technology platforms (e.g., CRM systems, marketing automation tools, analytics tools) to optimize marketing campaigns and improve overall efficiency. Provide insights and recommendations on digital marketing trends, tools, and best practices to enhance campaign effectiveness and audience engagement. Evaluate and recommend new technologies that enhance marketing capabilities and align with business goals. Partner with marketing teams to develop digital marketing strategies that leverage technology to achieve business objectives. Coordinate with internal stakeholders and external vendors to execute technology initiatives that support marketing objectives. Provide technical support and troubleshooting for marketing technology platforms and tools used by the marketing and sales teams. Train marketing and sales teams (in a train the trainer model) on the use of new technologies and tools, ensuring they can effectively leverage them for campaign execution and optimization. This could include live trainings and recorded webinars, as well as documentation, videos, and other tools. Document processes and best practices related to marketing technology usage and integration. Write and maintain department Standard Operating Procedures (SOP) when it comes to system utilization and reporting. Support organic and paid efforts on company digital platforms, including social media. Partner with IT organization to ensure adherence to company’s cybersecurity practices, data usage policies, and other best practices and standards.Develop and execute visual and digital elements of integrated marketing campaigns and individual marketing requests Conceptualize and design digital marketing assets, including but not limited to social media graphics, banner ads, email templates, website assets, and digital content (videos, animations, infographics). Plan and execute visual asset collection, including photography and videography. Develop and lead digital marketing campaigns from concept to execution, integrating technology solutions with creative design elements. Ensure all designs align with brand guidelines and effectively communicate key messages and campaign objectives.Support sales and marketing print, digital, and web collateral creation Support website content updates, including editing or adding web page content, creating and editing new landing pages, and creating visual assets for the company’s websites and customer websites. Design and edit sales and marketing collateral to support new and existing products, services, and internal and external initiatives. Work with approved vendors, freelancers, and agencies and printers to produce digital assets.Cross-functional collaboration and project management Collaborate cross-functionally to align digital marketing initiatives with overall marketing and business strategies. Manage digital marketing technology projects from inception to completion, ensuring projects are delivered on time and within budget. Collaborate with IT teams to ensure seamless implementation and integration of marketing technology solutions.Marketing data analytics Utilize data analytics tools (e.g., Google Analytics, WordPress, Zoho) to track, analyze, and report on campaign performance and KPIs. Interpret data insights to make data-driven decisions and recommendations for improving campaign effectiveness and ROI.Demonstrate customer-first editorial mindset Ability to analyze and present content and social performance. Excellent verbal and written communication skills Ability to prioritize tasks and to delegate them when appropriate.Duties, responsibilities, and activities are not limited to the list above and may change at any time with or without notice. Key Measures of Success: Accelerate the company’s sales and marketing collateral and advertising from printed to interactive, digital options. Develop Marketing ROI and performance tracking for campaigns and ongoing systems Increase contractor and distributor engagement with and participation in Central States’ digital content and platforms Improve traffic and engagement metrics for Central States’ websites Implement Marketing technology systems in collaboration with Central States’ IT department achieving goals outlined in original business case to meet requirements. Consistently exhibits and displays the company’s values of “Own It. Can Do. Act in Love.” o Own It – Commitment to customer, company, and each other. o Can Do – Team Player, Open to Change, & Pursuing continuous improvement. o Act in Love – Treating others with humility, respectfulness, kindness, honesty, patience, and self-control.Supervisory Responsibilities: · Oversee and support HR staff and other team members as required, with supervisory responsibilities adjusted according to the size and structure of the location. Education & Experience:
Bachelor’s degree or equivalent in graphic design, art, computer science, communications, or similar.
Intermediate proficiency in graphic design tools (e.g., Adobe Creative Suite like InDesign and Photoshop) and familiarity with web development technologies (HTML, CSS, etc.). Experience with tools like Canva a plus.
Intermediate proficiency in video editing tools like Adobe Premier.
Excellent analytical skills with the ability to interpret data and optimize campaigns accordingly.
Creative mindset with a keen eye for design and a passion for innovation in digital marketing.
Strong project management skills, capable of handling multiple projects simultaneously in a fast-paced environment.
Strong understanding of digital platforms, both paid and organic, (e.g., Google Ads, Facebook Ads, organic social media, email marketing systems) and content management systems.
Familiarity with CRM and Marketing Automation Platforms, with a preference for Zoho.
Five years’ experience in digital marketing. Strong understanding of digital paid, programmatic, and organic campaign administration and analytics systems, including Google Analytics, Meta, and LinkedIn.
Two years’ experience managing successful digital display programs through trade publications and industry associations.
Three years’ experience in basic website design and CSS, including experience with WordPress. Preferred experience integrating WordPress with other third-party analytics tools or other software systems to enhance the user experience.
Three years’ experience with SEO/SEM systems and content optimization with proven results.
Two years’ experience in marketing project management using tools like Monday or the like.
Strong portfolio of creative showing a range of applications and marketing deliverables preferred.
Digital Marketing Certifications and achievement of credentials in Google Analytics, WordPress, Zoho Marketing Plus, and other similar tools preferred.
Physical Demands & Work Environment: Work is performed in an office environment. This role will routinely utilize standard office equipment to perform the core functions listed in this job description. This position requires the ability to occasionally lift office products and supplies as well as communicate verbally and electronically. The work is primarily sedentary and requires extensive reading to perform the core functions listed in this job description. While performing the core function of this job, the employee is regularly required to talk, see, and hear.Reasonable accommodation may be made to enable individuals with disabilities to perform core functions.Travel: Occasional travel may be required to gather creative content like video or photography for design projects, including ability to drive between sites. Up to 10% of the time, as business needs dictate.Benefits Offered:At Central States, we are an ESOP. That means each one of our employees is an owner of the company and receives an allocation of stock every year. This allows all of our employees to share in the wealth and success of the company. We also offer: 401K Match Education assistance available – Up to $5,250 each year Profit-Sharing bonus or own it bonus Medical – 100% employer-paid coverage available Dental Vision Holiday pay Paid Time Off Employee Assistance Program providing Confidential Emotional Support, Work and Lifestyle Support, Legal Guidance, Financial Resources and Digital Support Care Guides to help employees navigate the complex healthcare system Life insurance – 1.5x annual salary – 100% employer paid Wellness Program – earn up to $1,200 annually when enrolling in a medical plan! Health Savings Accounts Flexible Spending Accounts Short-Term Disability Long-Term Disability – 100% employer paid Performance based merit increases SHINE program – Employee Financial Assistance and Dependent Scholarships!Central States Manufacturing, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
