Interacting with various business user groups for gathering the requirements and translating business needs to technical requirementsDesign and Build HTML emails (custom templates), general email, newsletter design, building responsive HTML emails.Building the Lead Score Model to leverage the contacts in the Eloqua database as per the client's requirements.Manage email marketing campaigns, implementation of A/B tests and delivery optimization.Understanding the campaign objective, campaign plan, and process to provide suggestions in improving the leads.Design Forms and landing pages for collecting leads from all sources.Creating Custom data objects and monitor the data changes using Custom object record services.Creating Dashboards, reporting metrics for all the assets and campaigns.
