Product Content Specialist

Product Content Specialist

02 Nov 2022
California, Santaclara, 95052 Santaclara USA

Product Content Specialist

Product Content Specialist-Santa Clara, CA

As part of the digital programs marketing team in the mass spec division, you will make significant contributions to optimizing the customer web journey by enabling and implementing customer-centric content & tools.
In the role of the Mass Spec Product Content Specialist, you will be responsible for:

• Managing the web content for Mass Spec to support customer buying journey from information seeking to decision making to online purchasing. Collaborate closely internally with the Digital Content lead, product managers and with global marketing program managers (GMPMs) & marcom functions in the development and update of content rich product pages.
• Driving search-engine optimization (SEO) activities for Mass Spec products in order to increase SERP ranking & page traffic. This includes keyword analysis & keyword implementation into new educational content, creating dashboards for management reviews, and working with product managers and relevant stakeholders in the digital channel team. When appropriate, work with the GMPM to align efforts in search-engine marketing (SEM) with SEO strategy in order to maximize lead generation results.
• Understanding and managing internal web content portals. Act as the product content specialist for Product Information Management system and Web Content Authoring & supporting systems for Mass Spec Manage content migration efforts when necessary.
• Supporting global marketing program manager (GMPM), commercialization manager and product managers in creating relevant digital material for successful product launches and related campaigns (collateral including videos, web pages, events, related internal or external product communications…).

  • Bachelor, Master’s or other University level degree in Chemistry, (Molecular) Biology, BioChemistry, Engineering, Business, Communication or Marketing or equivalent
  • 2+ years of relevant professional experience
  • Experience at an analytical instrument, life sciences, or biotechnology company strongly preferred
  • Experience with web content management, SEO/SEM, and other digital marketing strategies desired
  • Familiarity with digital marketing software platforms and tools such as Google Analytics and BrightEdge preferred
  • Strong interpersonal relation building skills
  • Excellent verbal & written communication skills and proven track record of successful engagement with stakeholders

Excellent organization skills and demonstrated ability to complete tasks/projects on time.
Volt is an Equal Opportunity Employer

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