Digital Marketing Manager

Digital Marketing Manager

01 Jun 2022
California, Santamonica, 90401 Santamonica USA

Digital Marketing Manager

Description Robert Half is seeking a Digital Marketing Manager with Pardot expertise to join our financial client full-time. The role is hybrid (2 days onsite) in Santa Monica.Job Overview:Marketing calendar and priorities with our sale partners (rolling 60 day calendar) a lot that happens on quarter end. Execute calendar we’ve agreed to. Agile to that calendar changing (efforts to stop an email based on market road blocks), play a part in what’s reasonable with execution. What we agreed today may completely change tomorrow. CMO communicates with the sales partners if things go sideways or have to shift/make changes. Heavy regulation and compliance –highly supported here. Submission is one thing. Negotiation on feedback is another. CMO will always handle calls (if need to make changes or need more time). Majority of emails come from bigger pieces of content (pull from that). A TON of work with IM (investment team) and sales team—writing often comes from them. Know the market and message better than we do. We work to modify it (might not fit, etc.). Partnership in content development for emails. Everyone is open and available to help (feedback on first draft). Meet with sales every 2 weeks to iron out messages/attachments/prioritie- we format it and are a part of those conversations to derive email content. Right now we are too content heavy. Strategic thinker: an eye on the market to halt or adjust email messaging based on market.Segmentation 2 brands with products within each brandSometimes emails are for one brand, sometimes both brandsIf in core segmentation will fire the email from the wholesaler Sometimes fired off from corporate address Manage highly complex segmentation (per brand or message) 8 emails/day with different headlines/audiences Highly regulated field, everything goes through complianceo Mutual fundso Asset management o Investment management o Database of 100k advisors o Big sales team focus on other financial advisors across the nationo No customer or target we don’t cover Pardot expert to build new segmentation for emailsRequired Functional Skills/Tools: Pardot expertise Entrepreneurial agile spirit (ability to touch a lot of things, make decisions, marketplace changes on day to day basis Basic understanding for financial Nice to have: be able to make updates to our WordPress Requirements Pardot, Salesforce Marketing, Email Marketing, Email Marketing Platform, Segmentation, Customer Segmentation Strategy, Customer Segmentation Strategy, Financial Services Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity – even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.© 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/terms-of-use) .

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