Digital Marketing Lead Analyst

Digital Marketing Lead Analyst

18 May 2021
Connecticut, Bloomfield, 06152 Bloomfield USA

Digital Marketing Lead Analyst

Lead Developer / Python, Hadoop, SQL, amd AWSThis position produces B2B marketing campaign analytics across our client's Healthcare Marketing. The lead analyst is responsible for creating B2B campaign measurement and dashboards across Marketing: Buyer Group, Solutions and Specialty.
The lead analyst will provide a clear vision for generating actionable omni-channel, direct response campaign KPIs and reporting methodologies and insights to prove or disprove business / marketing hypotheses.Responsibilities include:

  • Design and create reports, dashboards, and visualizations to reliably communicate campaign key performance indicators (KPI)
  • Measurement of all omni-channel campaign performance, provide recommendations to optimize campaign ROI and inform the creation of more personalized and effective programs.
  • Benchmark campaign performance and marketing metrics / KPIs against industry standards as well as the competition.
  • Client and quantify new campaign and growth opportunities; includes A/B tests, channel optimization, creative / form factor design.
  • Collaborate with key GD&A partners to drive process efficiencies and scale
  • Develop automated reporting mechanisms, including dashboards, that can be delivered either within Salesforce to sales teams or as standalone executive reporting packages.
  • Ensure timely delivery of results reporting and improve the communication of marketing program performance across the enterprise.
  • Develop overall marketing attribution models for measuring marketing s impact on business growth and sales funnel development.
  • Development of ad hoc campaign reporting requests.
  • Provide insights / guidance on the development of buyer journeys and personas based upon campaign performance.
  • Partner with internal clients and data providers to leverage predictive analytics and advanced statistical techniques to drive strategic thinking and effective decision making.
  • Collaborate with Sales Effectiveness and SalesForce.com internal teams to enhance reporting capabilities and demonstrate return on investment for necessary enhancements. Support adoption/use of SFDC.

Technical Competencies should include
  • Master s degree in STEM (Science, Technology, Engineering, Mathematics) preferred
  • 5+ years of experience in a Data Visualization, or Data Analyst role, preferably for a marketing organization
  • 4+ years of experience in extracting unstructured or structured data with strong programming ability in SQL, SAS, Hadoop, AWS
  • 4+ years of relevant work experience in data visualization tools such as Tableau for full-stack data analysis, insight synthesis and presentation
  • Strong fully automated Tableau dashboard development required, certification preferred
  • Hands on experience in creating parameters complex calculated fields, sets, groups etc.
  • Working experience with real time data, reporting, and data as a service technology such as APIs and micro-services
  • You have good communication, social and presentation skills with meticulous attention to detail
  • Strong time management skills with the ability to handle work to tight deadlines and the pressure of executive requests
  • Working knowledge of Insurance products/concepts preferred
  • Digital marketing platform skills, including common website analytics platforms, widely used ad serving and technology platforms, social listening and analytics platforms and mobile site and mobile app analytics platforms.
  • B2B CRM knowledge and skills especially Salesforce.

Competencies Should Include:
  • Strong collaboration and leadership skills
  • Passion and energy for inciting results through others; influences and inspires others to achieve
  • Business minded, mature, good judgment and has a polished personal brand
  • Adaptable, flexible, and able to lead/manage the organization through change; Glass half-full orientation
  • Goal-oriented and personally accountable; resourceful and self-directed
  • Expert English language communicator; excellent oral and written communication skills; ability to read people and engage accordingly
  • Ability to think strategically and 'big picture'
  • Has excellent win/win negotiation skills and client service capabilities
  • Enterprise thinker with proven ability to influence across a matrix environment. Ability to develop relationships across all levels of the organization, as well as externally.
  • Strong financial acumen and P&L experience
  • Experience managing vendor relationships, associated budgets and coordination with internal sourcing professionals
  • Has a growth mindset
  • Versed in cultural sensitivity.
For more information please contact Karen Schur ator Since 1995, iTech Solutions Inc., has been providing IT Consulting and Direct Hire Services to the Insurance, Financial, Communications, Manufacturing and Government sectors with local offices in Connecticut, Minnesota, Colorado, Massachusetts, Tennessee, North Carolina, and New Jersey / Pennsylvania area. Our recruiting strategy is simple, if you want to find qualified IT professionals then use IT professionals to find them. So at iTech Solutions, our personnel are all career IT professionals with a wide range of IT experience. We can honestly say our staff understands the technologies, the complexities of finding and selecting the appropriate personnel and the pressures of running successful IT projects. Employer will not sponsor applicants for any employment visas, at hiring or in the future, including but not limited to H-1B visas. Corp-to-Corp or subcontract personnel will not be considered for this position.

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