At Pitney Bowes, we do the right thing, the right way. As a member of our team, you can too.We have amazing people who are the driving force, the inspiration and foundation of our company. Our thriving culture can be broken down into four components: Client. Team. Win. Innovate.We actively look for prospects who: Are passionate about client success. Enjoy collaborating with others. Strive to exceed expectations. Move boldly in the quest for superior and best in market solutions.Job Description:Job DescriptionAs the SaaS GTM Director for Ecommerce, you’ll be responsible for developing, leading and executing our overall marketing strategy and execution , developing partners and partner programs , and developing the overall sales channel strategy from self-serve (digital) through partnerships, affiliates and direct outbound sales efforts, collectively achieving the revenue goals outlined in the overall business plan for the ecommerce segment. The successful candidate will have a proven track record of building and leading high-performance teams and driving successful go-to-market strategies in a fast-paced environment.Related to marketing strategy and execution, you will
Lead a small team of experienced marketers in the creation of the end-to-end marketing strategy inclusive of:
Key segment personas and value propositions
Campaign development and messaging
Overall execution to deploy campaigns from awareness through to consideration and conversion; utilize data-driven insights to optimize marketing campaigns
Compelling marketing collateral, including sales enablement materials, website content, customer references, email campaigns, and social media initiatives
The development and management of review sites, communities, and client references
Partner with Product/Tech teams on insights that address customer pain points
Assess and maintain a pulse on competition ensuring our solution remains relevant and differentiated
Related to partners and partner programs, you will
Work closely with existing team member responsible for overall commercial partnership strategy, but your focus will be to determine the marketing arrangement with those partners (i.e., rev share, co-marketing, pay per lead, etc.) and then activate those partnerships to drive the marketing benefit
Develop and activate additional partner marketing opportunities (i.e. affiliates)
Develop our overall marketing around partner opportunities we are open to and offer, developing content on our website and enablement materials for partner outreach.
Related to the overall sales channel strategy
Aligned to the total business goals, you will determine the overall approach with each of our channels – from marketing to partners to sales
Partnering will sales ops, you will set the overall quota and targets for sales team and be accountable for driving needed pipeline to achieve goals
You will actively partner with each channel owner to ensure effectiveness and synergies for how each channel works together for maximum impact
You have
7+ years in B2B SaaS marketing or Go-to-Market roles
3+ years in a leadership role, building and managing a marketing organization with superior ability to recruit, retain, and motivate our existing team and future talent
Experience partnering closely with sales leadership and an understanding of the connection between demand/ lead generation and revenue growth
Strong understanding and prior experience of shipping logistics, e-commerce, and/or B2B SaaS products
You are
Comfortable owning deliverables, working collaboratively, and influencing teams to deliver high quality, fast paced output
An excellent communicator
Analytical, always focused on optimizing for improved performance
Creative, looking for new ways to drive improvement and overall results
Our Team:SendTech Solutions offers physical and digital mailing and shipping technology solutions, financing, services, supplies and other applications for small and medium businesses, retail, enterprise, and government clients around the world to help simplify and save on the sending, tracking and receiving of letters, parcels and flats.Check out our mail stations: SendPro Series C&P, DI2000 and our newest product/service-Smart Lockers. Machines for automating the insertion of mail into envelopes, opening mail, creating/printing documents, and shredding office documents.
SendPro MailCenter- Mailing & Shipping Postage Meter
PitneyShip Cube
Smart Lockers
Pitney Bowes maintains a drug-free workplace.We will: Provide the opportunity to grow and develop your career Offer an inclusive environment that encourages diverse perspectives and ideas Deliver challenging and unique opportunities to contribute to the success of a transforming organization Offer comprehensive benefits globally (PB Live Well (https://careers.pitneybowes.com/global/en/pb-live-well) )All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Women / Minorities / Veterans / LGBTQ+ / Individuals with Disabilities are encouraged to apply.All interested individuals must apply online. Individuals with disabilities who cannot apply via our online application should refer to the alternate application options via our Individuals with Disabilities link. Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace.Women/Men/Veterans/Individuals with Disabilities/LGBTQ are encouraged to apply.All interested individuals must apply online. Individuals with disabilities who cannot apply via our online application should refer to the alternate application options via our Individuals with Disabilities link.
